Okay, we know you're going to find this hard to believe, but Madonna adores all the attention surrounding her alleged affair with Alex Rodriguez. That's what her so-called friend are saying. What's more, the pop star's looking to up the ante a bit:

Madonna is "loving" the attention she's getting from the Alex Rodriguez scandal, friends said - and as of Sunday, she was planning on ramping up the rumors by cheering on her close friend during today's All-Star game at Yankee Stadium.

"She, [manager] Guy Oseary and some friends have tickets and are planning on going," said a spy. "She doesn't care about the press it will get - she loves it. It just gets her more publicity for her upcoming Sticky and Sweet tour."

Sounds like quite the grand plan.

Meanwhile, old Madge couldn't be more angry at her brother, Christopher Ciccone, who's currently hyping a tell-all book about his sister.

Ciccone appeared yesterday on Good Morning America, but, as our friends at Jossip reported, Madonna's publicity team's threatening other shows: feature Ciccone and you miss out on the material mom. That's a no brainer.

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