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Magnifica Cachaça Is The Drink Of Choice For Fathers Of Gay Sons

THE SHOT — Magnifica Cachaça, the gayest of all liquors (what with that flaming cedilla character), advises consumers that when you find out your son is gay, the only thing you can do is hunker down, pour a stiff one, and pray for daylight. [via]

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By: JD
On: Mar 21, 2011
Tagged: Advertising, Alcohol, Magnifica Cachaça, the shot

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11 Comments

No. 1 · DavyJones
I laughed…

It’s funny, and like it or not, it’ll strike a cord with lots of dads; which is the point of advertising

Mar 21, 2011 at 5:43 pm · @Reply ·
No. 2 · Bubba
I don’t dislike this ad because I “take offense” (I don’t take offense, and the joke itself is indeed kinda funny), I dislike it because it’s needlessly confusing. Why is there such a big floor plan? I agree with the CopyRanter post that this ad made me “work” to find the punchline.

Mar 21, 2011 at 5:59 pm · @Reply ·
No. 3 · Kent M
The kitchen has inadequate counter space. And why does the maid’s quarters have that long hall that servers no purpose? What heterosexual designed this apartment?

Mar 21, 2011 at 6:06 pm · @Reply ·
No. 4 · Seandee
I just have never heard of this stuff before.

Mar 21, 2011 at 6:40 pm · @Reply ·
No. 5 · DavyJones
It’s a Brazilian brand

and this ad appears to be part of a larger campaign featuring apartment layouts, here’s more of the series: http://adsoftheworld.com/taxonomy/brand/cachaca_magnifica

Mar 21, 2011 at 6:56 pm · @Reply ·
No. 6 · Hillers
As a certified cocktail enthusiast, it pains me to have to blacklist any libation unless it outright sucks. Unfortunately, the poor form of this ad knocks Cachaça Magnífica to all other bottom shelf booze in my book.

Note to Agencia 3: The gays enjoy a good drink. Gay bars, clubs, disposable income, all of that. Take a note from Absolut’s ad book.

Mar 21, 2011 at 7:56 pm · @Reply ·
No. 7 · EdWoody
@Kent M: Is that what it is – maid’s quarters? I was wondering why the spare bedroom was off the kitchen.

Mar 21, 2011 at 11:22 pm · @Reply ·
No. 8 · Jeffree
Cachaça is the base of one of my favorite beverages: the caipirinha. Make a pitcher of those, put some Jobim or Gilberto for background music & you got yerself a real romantic party with the one(s) you love, or like, depending on the day !

As for the ad, maybe something got lost in the translation?

Mar 22, 2011 at 12:31 am · @Reply ·
No. 9 · Jasun
Wow. Here was me thinking that vaguely homophobic Brokeback Mountain jokes were over once Leno got the axe.

Now not only is Leno back, so are the vaguely homophobic Brokeback Mountain jokes.

If people start wearing Crocs again, I’m moving to Tibet.

Mar 22, 2011 at 1:11 am · @Reply ·
No. 10 · jassmith
I was very encouraged to find this site. I wanted to thank you for this special read. I definitely savored every little bit of it.

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Mar 22, 2011 at 3:58 am · @Reply ·
No. 11 · fredo777
hahaha I thought it was pretty hilarious, despite the Brokeback reference (which I think are outdated, generally).

Mar 22, 2011 at 1:52 pm · @Reply ·