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Man Marketing: Strip Before You Shop

scoreunderweartennis

When Adidas launched its “Jersey Swap” campaign in New Zealand — with interactive video letting visitors to the site choose which guys exchange tops — its creative agency had to know they were going to attract some homos who otherwise don’t care much about rugby. But Score Underwear took a more direct approach: Its website lets users simply strip a handsome tennis player down to his thong.

By:           editor editor
On:           Jun 17, 2009
Tagged: , ,

  • 14 Comments
    • dm73
      dm73

      love – 15

      Jun 17, 2009 at 3:35 pm · @ReplyReply to this comment ·
    • DaveO
      DaveO

      Click on “sports briefs”, and you can strip a baseball player. Click on “boxer briefs”, and you can strip a hockey player.

      Jun 17, 2009 at 3:53 pm · @ReplyReply to this comment ·
    • Prof. O. G. Whataschnozell
      Prof. O. G. Whataschnozell

      Brilliant. Ansolutely brilliant. Rest assured International Male, AF and every other clothing company out there that markets underwear to queens will have their own inter-active sites up by Friday.

      Jun 17, 2009 at 4:11 pm · @ReplyReply to this comment ·
    • dgz
      dgz

      tennis in a thong? ouch.

      just think how much nadal would have to pick his ass.

      Jun 17, 2009 at 4:23 pm · @ReplyReply to this comment ·
    • AlanInSLC
      AlanInSLC

      Looking at that site made me feel like a 12 year old boy again looking through my mom’s catalogs for the underware ads so I could see the guys packages. Damn, the thong boy’s ass though makes me want to take a bite. GGRrrr!!!

      Jun 17, 2009 at 4:30 pm · @ReplyReply to this comment ·
    • mikeandrewsdantescove
      mikeandrewsdantescove

      I love this idea. The man looks flawless in the thong!

      Mike
      QNation.FM Dance Song of the Year – Dream (Gay Pride No H8te) http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewAlbum?id=317967133&s=143441

      Jun 17, 2009 at 5:34 pm · @ReplyReply to this comment ·
    • AlwaysGay
      AlwaysGay

      Clearly the Adidas campaign was designed for gay men. They have a slow-mo replay of the guys changing.

      Support your gay men by voting for AnthonyCallea, timcampbelltwit AND zathynpriest for Mr Twitter Australia.
      http://tweeterwall.mallplace.com/tw/australia/mr-twitter

      Jun 17, 2009 at 8:48 pm · @ReplyReply to this comment ·
    • Bitch, please!
      Bitch, please!

      That ass is what wet dreams are made of.

      Jun 17, 2009 at 8:58 pm · @ReplyReply to this comment ·
    • Indeed!
      Indeed!

      Agreed, Bitch. That’s a perfect ass.

      Jun 17, 2009 at 9:02 pm · @ReplyReply to this comment ·
    • Puddy Katz
      Puddy Katz

      Cheesy, just like I like it!

      Jun 17, 2009 at 9:21 pm · @ReplyReply to this comment ·
    • scott ny'er
      scott ny'er

      yeah, i gotta say, that ass is pretty damn nice. Great choice of model for a thong.

      Jun 18, 2009 at 12:22 am · @ReplyReply to this comment ·
    • hardmannyc
      hardmannyc

      some people think thongs are gross, but tucked into the right ass, they’re things of beauty.

      Jun 18, 2009 at 11:41 am · @ReplyReply to this comment ·
    • The Don SF
      The Don SF

      Gotta check out the vids of the Marcel (the tennis guy). Wow.

      http://www.scoreunderwear.com/FAQGAL/videos.html

      Jun 18, 2009 at 10:19 pm · @ReplyReply to this comment ·
    • Jake Camp
      Jake Camp

      Marcel is hot as ever, but who’s the guy at the homepage, he just makes me melt….

      Please more info/pics of him…

      Jun 19, 2009 at 1:22 am · @ReplyReply to this comment ·

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