Ian Lawless first captured our hearts as the model for Lacoste Pour Homme Parfum. And he ain't letting go anytime soon. We don't really know that much about him, nor - as happens when dealing with attractives - can we be bothered to really do the digging. We're a bit too distracted.

Judging from your Morning Goods comments, you are, too. Don't look too hard, because then you'll be…well, you know.