Fashion designer Calvin Klein has enlisted some high-level professional help to work on boyfriend Nick Gruber‘s “bad-boy” image, which follows Gruber’s fight last week on Fire Island, which was called a “blood bath.”
Gruber is being advised by publicist Matt Rich, who previously worked for Klein and who helped remodel Stephen Baldwin’s image, reports the NY Daily News.
At a premiere at MoMA on Wednesday night, the 22-year-old model appeared like “a deer caught in headlights as he tried to navigate his way down the red carpet,” and seemed a little nervous doing the carpet, according to an insider.
“He needed to be prompted by his publicist to look in the right direction and to make eye contact,” the source said. “It was obvious he’s green at this, and this was something he hadn’t done before.”
Gruber spoke with the press on Wednesday, but did not mention Klein or the East Hamptons incident (as instructed by Rich, of course). His next move involves social media and web and, hopefully, furthering his modeling career.