Passing The Paper Bag…
“Cosmetics giant L’Oréal painted Beyonce a lighter shade of brown for a new Elle magazine ad…”
I’m with citizengeek, I work at a national magazine, and it’s just color corrected, trust me, if you see what most of these people look like unretouched, it ain’t pretty..
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This is SO unnecessary Beyonce is stunning just as she is.
The excusers of this manipulation, act as if there has never been/or currently isn’t a benefit for African Americans to be lighter.
“Lighten up and Brighten Up” used to be the slogan on face BLEACH.
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I can’t believe the first two commenters… seriously? She looks like she has vitiligo.
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Beyonce isn’t blameless in this ad, she cooperated in this propoganda.
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Why don’t they just go get a white girl for the ad instead of pretending Beyonce is.
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Mark’s totally right. Many magazines DO brighten the black folks up pretty regularly…and I have no doubt Beyonce is thrilled by it.
LMAO at ‘paper bag’, though…!
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Colour correction no doubt…but she does look a bit ridiculous, it’s definitely overkill…
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I hate Beyonce Knowles. I don’t dispute her talent, but she is a shining example of why America will only tolerate women of color if they look and act, well, white enough.
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It’s an ad for dye! Isn’t she wearing a weave anyway?
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The silliest thing I saw on this story at HuffPo is l’oriel denies they manipulated the image, and Beyonce won’t comment.
SHAME and SHAME again
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Beyonce, mainly due to her father, was always the “lighter” girl back when she was in Destiny’s Child. Frankly, I’m more annoyed at the way they photoshopped her face into some hard angles.
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Here’s another photo of Beyonce
http://www.celebsinc.com/pictures/BeyonceKnowles/nude/beyonce_knowles_003.jpg
a good 8 shades darker than the BRITE ad
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What does retouching have to do with make Beyonce look white? Amazingly, other magazines airbrush pictures of black people and don’t make them paler than my German-Irish self.
Ignoring the lightening of skin, there is also the fact that they altered the shape of her nose.
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Um I think you just answered your own question. If you take a photo of a black woman, lighten her skin, alter her nose, and put a silky white girl weave on her – then you are making her look white!
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Meh, they do stuff like that with all models. It’s not a big deal. Besides, she does look better in the Elle picture.