Queerty is better as a member

Log in | Register
  STYLE COUNCIL

PHOTO: Beyoncé Lounges Like A Boss For H&M’s Summer Collection

beyonce-hm

Beyoncé was just hanging out in the Bahamas when photographers Inez van Lamsweerde and Vinoodh Matadin caught her completely off guard in H&M’s new summer collection.

Introducing “Beyoncé as Mrs. Carter in H&M.”

The Queen cum King Bey will appear in television and print ads featuring pieces from the collection in support of her sold-out “Mrs. Carter” world tour, kicking off April 15.

“I’ve always liked H&M’s focus on fun and affordable fashion,” our lord and savior said. “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

That stands to reason as the commercial was directed by veteran music video director, Jonas Åkerlund and also features a new song from Bey, “Standing On The Sun.” The song will be available worldwide online and on hm.com at the beginning of May, around the same time the collection hits the stores.

Photo: H&M

By:           Les Fabian Brathwaite
On:           Mar 21, 2013
Tagged: , , , , , , , , ,

  • 4 Comments
    • TinoTurner
      TinoTurner

      People still like this hack? If watching her “documentary” didn’t leave you with a sense of revulsion, good for you!

      Mar 21, 2013 at 11:24 am · @ReplyReply to this comment ·
    • gauty
      gauty

      Oh cool, she’s black again!

      Mar 21, 2013 at 1:53 pm · @ReplyReply to this comment ·
    • ho
      ho

      I seen Beyonche at Burger King. Wow, she has huge thighs.

      Mar 21, 2013 at 6:06 pm · @ReplyReply to this comment ·
    • yaoming
      yaoming

      This news is so gay… Oh, wait, it’s totally not.

      Mar 21, 2013 at 10:59 pm · @ReplyReply to this comment ·

    Add your Comment

    Please log in to add your comment

    Need an account? Register It's free and easy.



  • POPULAR ON QUEERTY

    FOLLOW US
     



    GET QUEERTY'S DAILY NEWSLETTER


    FROM AROUND THE WEB

    Copyright 2014 Queerty, Inc.
    Follow Queerty at Queerty.com, twitter.com/queerty and facebook.com/queerty.