PHOTO: Chevrolet “Electrifies” With New Gay-Friendly Car Ad

In a subtle nod to Detroit Pride, GM commissioned this ad for its hybrid Volt, which revisits the coming-out process through the eyes of a young automobile. Could this be the plot of Cars 3? Pixar, are you listening?

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By: Dan Avery
On: Jun 5, 2012
Tagged: Advertising, Business, Cars, chevrolet, gm

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19 Comments

No. 1 · Carl
Hah, I kind of like that. It’s a nice, simple, clean fun advert. Watch One Million Morons go batshit about it in 3… 2… 1…

Jun 5, 2012 at 10:55 am · @Reply ·
No. 2 · Cam
It’s Electric! (Boogie oogie Ooogie ooogie)

Jun 5, 2012 at 11:18 am · @Reply ·
No. 3 · christopher di crapito
Cute ad. But pretending the be gay-friendly just to sell more cars?

Jun 5, 2012 at 11:23 am · @Reply ·
No. 4 · the other Greg
So was Vince Vaughan right after all – electric cars really ARE gay?

Jun 5, 2012 at 11:52 am · @Reply ·
No. 5 · Adam
@christopher di crapito: Pretending? GM offers full domestic partner benefits, and full protection for employees based on sexual orientation, gender identity, and gender expression. Hyundai, for one, isn’t so “friendly”, and neither is Porsche, according to gaywheels.com. And yes, I work for GM–just offering some facts to counter misperceptions.

Jun 5, 2012 at 12:45 pm · @Reply ·
No. 6 · AJ
I like it, simple and cute

Jun 5, 2012 at 1:18 pm · @Reply ·
No. 7 · mark
let us not forget what this company is doing to the environment around the world. let us not be gay washed by all these big corporations.

Jun 5, 2012 at 1:35 pm · @Reply ·
No. 8 · EvonCook
@Carl: Carl, One million morons or one million mormons?

Jun 5, 2012 at 2:43 pm · @Reply ·
No. 9 · William
Adorable ad.

Jun 5, 2012 at 3:23 pm · @Reply ·
No. 10 · christopher di crapito
@Adam: Well of course you’ll speak in their favor–you work for them! So that pretty much makes your opinion biased and worthless. You wouldn’t by any chance be working for their PR team, would you? Nah ;)

Jun 5, 2012 at 3:29 pm · @Reply ·
No. 11 · Mark
@christopher di crapito: What is biased about telling the truth about their treatment of gay staff? Get over yourself Christopher!

Jun 5, 2012 at 4:26 pm · @Reply ·
No. 12 · Cam
@christopher di crapito:

Facts aren’t biased in either direction. He stated clearly what GM offers. Just because you seem to want to say that they are anti gay doesn’t change the fact of what he said.

If you think they are anti-gay fine. Then list your reasons.

Jun 5, 2012 at 4:54 pm · @Reply ·
No. 13 · christopher di crapito
@Cam: I don’t think that at all, you idiot! You do like to put your own spin on other people’s word, eh? Ok, let me re-word this so your limited intellect will understand : It’s all about money! Clear enough?

Jun 5, 2012 at 6:59 pm · @Reply ·
No. 14 · Olive Austin
@13 — Right, because all other cars are free.

Jun 5, 2012 at 7:46 pm · @Reply ·
No. 15 · Dan Watson
It was nice seeing the GM Renaissance center lit up with pride during motor city pride! Thanks for the support GM!

Jun 5, 2012 at 8:34 pm · @Reply ·
No. 16 · Red Meat
Big oil hates the gays already anyways.

Jun 5, 2012 at 8:54 pm · @Reply ·
No. 17 · Macmantoo
@EvonCook: Either or, same difference.

Jun 5, 2012 at 10:13 pm · @Reply ·
No. 18 · David Stewart
Cute ad. Hope that they run this in Canada.

Jun 6, 2012 at 12:24 am · @Reply ·
No. 19 · DouggSeven
So glad I only buy GM. Can’t wait till the Cadillac ATS comes out…so to speak. I know Michael Moore would have a fit over this, but I blame President Reagan over GM for Flint’s miseries.

Jun 6, 2012 at 2:19 am · @Reply ·