On Monday morning, immaculately dressed protesters headed to London’s Savile Row—a legendary fashion district—to condemn Abercrombie’s plans to open a children’s store there.
They even sang a cute protest jingle, as hosting organization The Chap reports:
The protest began in earnest at 10:15am, when chumrades in arms marched around the corner to Abercrombie’s flagship store on Burlington Gardens, stabbing the air defiantly with home-made banners declaring “Give Three-Piece a Chance”. On the very steps of enemy HQ, Mr B The Gentleman Rhymer led the troops in song, chanting “All we are saying is, give three-piece a chance” adapted from John Lennon’s original.
I have a bit of cognitive dissonance when it comes to Abercrombie.
Pros: I think their ad campaigns are super hot (especially this recent one where two flawless jocks finally completed the circle of homoeroticism and made out), and I did date a football player who wore almost exclusively Abercrombie (the sag was kind of hot).
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Cons: I think Abercrombie legitimizes a lazy sartorial attitude. Not to mention that the overpriced overbranded nature of the clothes strike me as the lowest denomination of American retail capitalism.
So I guess for now, I’ll stand in virtual solidarity with The Chap‘s protest, especially because this is a kid’s Abercrombie store. God knows the Fitch should not be foisted upon unsuspecting children. But that doesn’t mean I won’t silently admire incredibly sexy Abercrombie Adonises from afar.
Check out more photos from the event on Stephanie Wolff’s Flickr.
iltman
It’s also worth noting that the reason they choose ‘give peace a chance’ as that the building that a and f is opening in was the original beatles apple store, personally I fully support the protest, there’s plenty of places more suiitable for a and f then Saville Row
JayKay
Look at those fucking hipsters.
Belize
@JayKay: Don’t you just wish they could at least level with the likes of you by wearing overhauls?
That's the impression I get
I also get a hipster impression from this crowd, as if they are doing it somehow ironically and were on their way to a Steampunk convention anyway.