Narcissists and gawkers rejoice! In a stroke of what can only be described as marketing genius, Calvin Klein has launched a social media movement that encourages people to post semi-nude selfies in their CK skivvies… and we couldn’t be more excited!
The #mycalvins campaign kicked off earlier this week with the help of R&B crooner Trey Songz who tweeted not one but two pictures of himself wearing nothing but a pair of CK boxer briefs. The underwear giant is now encouraging others to follow suit by uploading their own underwear pics along with the hashtag #mycalvins.
Aside from the sheer pleasure of having a picture of yourself in your underpants, your selfie will also be added to the official #mycalvins online gallery for all the world to see.
Now what are you waiting for, boys? Get to snapping!
Scroll down to see some of our favorite photos from the #mycalvins campaign.
Photo credit: Trey Songz
Photo credit: Paulo Vitorandrade
Photo credit: Patrick Aubin
Photo credit: batmann117
Photo credit: marianodivaio
Photo credit: brwfitness
Photo credit: bbs-cham
Photo credit: pvasquez2785
Photo credit: _mars
Photo credit: Ore-b