PHOTOS: Kitsch-y Kitsch-y Koo

GRATUITOUS SKIN — Taylor Kitsch says he’s always telling producers of Friday Night Lights that, unless absolutely necessary, he doesn’t want to have to take his shirt off in every scene. Because that would mean audiences would take him less seriously as an actor, and only look his way for beefcake. Which is, like, sooo not true. But now that he’s starring in X-Men Origins: Wolverine, his publicist reminded him that skin sells (even movies), and he’s in the big leagues now, so it’s time to strip down. Men’s Health reaped the rewards.