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PHOTOS: Male Underwear Models Through The Decades

When Tommy Hilfiger called David Beckham the “underwear model of the century” earlier this week, not everyone agreed. He may be the highest profile, and very likely the highest paid, but there have been plenty other hot male underwear models to grace billboards and magazine ads over the years, many of whom Mr. Beckham could take a few pointers from.

Scroll down to see pictures of male underwear models through the decades.

By:           Graham Gremore
On:           Mar 28, 2014
Tagged: , , , , ,
    • Meowzer

      Best still has to by Marky Mark’s Calvin ad. Love that face as he grabs his crotch. Hot!

      Mar 28, 2014 at 9:57 am · @ReplyReply to this comment ·
    • Bromancer7

      I always thought it criminal that they routinely airbrush the bugles out of mainstream underwear ads, especially in the 70s and 80s.

      Mar 28, 2014 at 12:20 pm · @ReplyReply to this comment ·
    • Apparatus

      “A few bare inches of smooth, supple, shape-showing maleness.”

      I just gayed all over the place.

      Mar 28, 2014 at 12:59 pm · @ReplyReply to this comment ·
    • Doughosier

      @Meowzer: I agree about Marky Mark! He was such a babe!

      Mar 28, 2014 at 3:11 pm · @ReplyReply to this comment ·
    • rand503

      The under flair model was Jack Scalia a famous model in late 70s. Oh, where have all the hairy chests gone!

      Mar 28, 2014 at 4:50 pm · @ReplyReply to this comment ·
    • DuMaurier

      @rand503: Yeah, I kind of miss the days when there were male models who looked like they could chop firewood and not shriek and pass out if they broke a nail.

      Mar 28, 2014 at 6:16 pm · @ReplyReply to this comment ·
    • stanhope

      Marky Mark can’t hold a candle to Jack Scalia. That’s a man not a boy…and HOT HOT HOT

      Mar 28, 2014 at 7:31 pm · @ReplyReply to this comment ·
    • davincibarnette

      HOW could you NOT include Antonio Sabato Jr. ??!!

      Mar 28, 2014 at 7:38 pm · @ReplyReply to this comment ·
    • hotshot70

      Those Jim Palmer ads were hot back in the day. Also, I remember some calssmates of mine brought a Sports Illustrated on bus (70s) and there was an ad for underwear, and the guy had a VERY noticeable bulge. I stuck straight OUT! I can still remember it was a pair of yellow briefs (possibly speedo type). Can anyone help me find that ad? Thanks

      Mar 28, 2014 at 9:52 pm · @ReplyReply to this comment ·
    • Cam

      Most of these guys are all sexier than Bekham.

      Mar 29, 2014 at 10:59 am · @ReplyReply to this comment ·
    • Snapper59

      Jack Scalia, as I recall, was a close friend of Rock Hudson.
      Jim Palmer was special because his ads ran in Time and Newsweek when practically every household received either one or both.

      Mar 29, 2014 at 11:10 am · @ReplyReply to this comment ·
    • Billy Budd
      Billy Budd

      I loved the Europants models.

      Mar 29, 2014 at 11:54 am · @ReplyReply to this comment ·

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