When Tommy Hilfiger called David Beckham the “underwear model of the century” , not everyone agreed. He may be the highest profile, and very likely the highest paid, but there have been plenty other hot male underwear models to grace billboards and magazine ads over the years, many of whom Mr. Beckham could take a few pointers from.
Scroll down to see pictures of male underwear models through the decades.
Meowzer
Best still has to by Marky Mark’s Calvin ad. Love that face as he grabs his crotch. Hot!
Bromancer7
I always thought it criminal that they routinely airbrush the bugles out of mainstream underwear ads, especially in the 70s and 80s.
Apparatus
“A few bare inches of smooth, supple, shape-showing maleness.”
I just gayed all over the place.
Doughosier
@Meowzer: I agree about Marky Mark! He was such a babe!
rand503
The under flair model was Jack Scalia a famous model in late 70s. Oh, where have all the hairy chests gone!
DuMaurier
@rand503: Yeah, I kind of miss the days when there were male models who looked like they could chop firewood and not shriek and pass out if they broke a nail.
stanhope
Marky Mark can’t hold a candle to Jack Scalia. That’s a man not a boy…and HOT HOT HOT
davincibarnette
HOW could you NOT include Antonio Sabato Jr. ??!!
hotshot70
Those Jim Palmer ads were hot back in the day. Also, I remember some calssmates of mine brought a Sports Illustrated on bus (70s) and there was an ad for underwear, and the guy had a VERY noticeable bulge. I stuck straight OUT! I can still remember it was a pair of yellow briefs (possibly speedo type). Can anyone help me find that ad? Thanks
Cam
Most of these guys are all sexier than Bekham.
Snapper59
Jack Scalia, as I recall, was a close friend of Rock Hudson.
Jim Palmer was special because his ads ran in Time and Newsweek when practically every household received either one or both.
Billy Budd
I loved the Europants models.
Stache99
@davincibarnette: No kidding. Antonio Sabato Jr was the late 90s-2000’s underwear stud.
sanfranca1
Tyson Beckford, and he’s still smokin hot.
tradskinhead808
@davincibarnette: right?! That’s the ONLY underwear model that comes to mind for me.
ErichSchoe
The fact that Marky Mark is such a homophobe completely kills the attraction for me.
PLAYS WELL WITH OTHERS
I dunno, maybe all the chemicals and additives they are putting in our food is doing something, but guys are 100% definatley getting hotter as the decades progress……..
darkanser
@rand503: I knew he shared the same surname as one of our Supreme Court Justices and had become an actor but I couldn’t remember his first name.
darkanser
Paul Barresi was really hot in his prime!!!!
TundraMichael
@ Snapper59 – Scalia appeared in a movie and TV series with Rock Hudson. He’s still and astoundingly handsome men.
rikki
I don’t get it – most Gay men love a hairy chest/body but everyone is shaving hair off – bloody morons
PLAYS WELL WITH OTHERS
@rikki:
Speak for yourself, can deal with a bit of hair, but when you’re talking “hairy body” not too much into bedding Sasquash!
Rodney Church
Jack Scalia 🙂 my man growing up
Jody Renaldo
Slow news, click bait time! lol
Pete Roemmich
Cool
Raúl Hernández
Jeff Palmer. Nuff said
ScottOnEarth
They just don’t get any hotter than Tyson Beckford…..
Bing Madrigal Ongkingco
Nothing beats marky mark in calvins
Dave Basora
Jeff Palmer, jack Scalia and Jon Erik Hexum were my crushes
Rick Isrigh
Go back to the unshaved bodies!
Michael C. Cohen
Jack Scalia was on “Dallas”!