Muchachomalo wants you to think of one word and one word only when you look at their latest campaign photos: happiness. By drawing inspiration from the wild, they’ve included butterflies, storks and flamingoes to help you free your mind. These prints are inspiring and uplifting, and they’re sure to make you happy.
See more photos at The Underwear Expert.
Photo credit: Muchachomalo
Stevenw
Perhaps they should have asked the models to smile?
carey579
^ Models do not smile because the fashion industry thinks it takes focus away from the outfits.
Well most of the fashion industry. There are brands who deliberately want their models to look happy – like it’s a thing! O_O
Anyway about this campaign – not a fan of the model’s face or the pose or the underwear.
carey579
Queerty – would you please post campaigns by Gregg Homme and 2Xist?