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PHOTOS: Vintage Ads for LA’s Gay Bars of the 1970s, Then & Now

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ah-men-2716-griffith-park-and-8900-santa-monica-479x670The year was 1971: Apollo 14 lands on the moon, the country is still mired in Vietnam, and Donna Summer is just starting her career. For a handful of local Los Angeles gay bars, it’s just business as usual as they place advertisements in what few publications comprise LGBT media.

Back then, these ads were no big deal. But today, they’re a fascinating glimpse into the life of the Los Angeles homosexual of the early ’70s. Check out those outfits! The term “groovy guys!” And reference to a mysterious drink called “the manhole,” the taste of which we can only imagine.

After a friend sent these along, we started wondering if any of the bars survived the intervening forty years. We checked Google Street View, and the results are, well, a little depressing. None of the names still exist. Many of the structures are gone. And only one remains a gay bar to this day.

Is this a symptom of a lack of community and continuity in L.A.’s gay community? Did the HIV epidemic wipe out our watering holes along with our brothers? Or is it just the normal churn & instability of the bar industry?

At any rate, check out the amazing time capsules below — what once was, and what remains.

8900 santa monica blvd

2716 griffith park blvd

The “Ah Men” boutique is sadly no longer with us. (We would kill for an art print of that ad to hang on a wall.) Replacing it are a generic bank in WeHo, and a parking crater in Silverlake.
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By:           Benji Douglas
On:           May 11, 2013
Tagged: , , , ,

  • 33 Comments
    • z
      z

      “PMWW” is probably meant to stand for “Paris Municipal Water Works”. Just a guess, given the name of the place.

      May 11, 2013 at 9:23 am · @ReplyReply to this comment ·
    • hudson
      hudson

      This was actually quite a fun romp through LA’s history. I’ll check out the Bullet when in LA next time- for history’s sake of course.

      Thanks Benji.

      May 11, 2013 at 10:14 am · @ReplyReply to this comment ·
    • hudson
      hudson

      i hope we hear form some of the guys that actually were at those bars………..

      May 11, 2013 at 10:15 am · @ReplyReply to this comment ·
    • BarLackey
      BarLackey

      That is the same building… Same windowless construction. This became the Detour before it went straight as the 4400 Bar.

      May 11, 2013 at 10:44 am · @ReplyReply to this comment ·
    • WallaceWells
      WallaceWells

      Who knows what Raymond is doing these days, but the Falcon vault has some stuff to make you put even more of a smile on your face :) http://www.falconstudios.com/en/Ray-Todd/model/12402

      May 11, 2013 at 10:52 am · @ReplyReply to this comment ·
    • car
      car

      How fun was that? A Toby drawing can only take one back. There were some omissions of course: The Farm, across the street from the apparently eternal French Market; Gino’s on Melrose; The Other Side on Highland; 8709 Beverly Blvd (a bathhouse, can you imagine?) Propinquity, an eclectic boutique which is now Rage and on and on…

      May 11, 2013 at 11:42 am · @ReplyReply to this comment ·
    • Jackhoffsky
      Jackhoffsky

      these ads are a much bigger deal than you make them out. aside from New York and California, gays were still a completely hated minority. Even among mid-American hippies, gays were still something only found on the coast. To have ANY advert that would promote such existence of gay establishment would be a very big deal for anyone visiting.

      I absolutely love vintage porn, and i adore vintage ads. Thanks for this!

      May 11, 2013 at 11:49 am · @ReplyReply to this comment ·
    • Vegas Tearoom
      Vegas Tearoom

      Does anyone know the address to the long gone Pink Elephant? It’s the bar Tommy Kirk frequented which got him in a hot tub with Uncle Walt.

      May 11, 2013 at 1:09 pm · @ReplyReply to this comment ·
    • JoeWatchesTV
      JoeWatchesTV

      “A bookstore and a furniture shop now sit where it would have been.”

      Not just a bookstore, it’s Circus of Books which is every bit as cruisy, or at least it was when I lived down the street.

      May 11, 2013 at 2:16 pm · @ReplyReply to this comment ·
    • JoeWatchesTV
      JoeWatchesTV

      The 4100 Bar is not a gay bar.

      http://www.yelp.com/biz/4100-bar-los-angeles

      May 11, 2013 at 2:20 pm · @ReplyReply to this comment ·
    • Ms Urethra Franklin
      Ms Urethra Franklin

      The 2nd vintage ad for the KeyHole Bath House says only ages 21-35 only. WOW. Shocking that agism of gays by gays existed back then too. Some things never change. I think most guys just start to get hot at 35…

      May 11, 2013 at 3:03 pm · @ReplyReply to this comment ·
    • Taurox
      Taurox

      Lots of fun to read. Great write up Benji.

      May 11, 2013 at 3:11 pm · @ReplyReply to this comment ·
    • macmantoo
      macmantoo

      Those were the days. I remember AH Mens being just down the street from the Troubador. The Bunkhouse was a couple doors from Queen Mary (not the boat) and a bath house I can’t remember the name of. I remember the weekends up at Griffith Park. Sigh, those were the days. Now we just troll the internet.

      May 11, 2013 at 3:59 pm · @ReplyReply to this comment ·
    • macmantoo
      macmantoo

      @hudson: Been there and did that. There were a couple of others, but as you get older (as I am) you tend to forget the names. Even the young kids hung out at the Gold Cup-a coffee shop on the corner of Wilcox & Hollywood Blvd.

      May 11, 2013 at 4:02 pm · @ReplyReply to this comment ·
    • Ferris8
      Ferris8

      I love it when queerty manages to snare a good writer.

      May 11, 2013 at 4:03 pm · @ReplyReply to this comment ·
    • Nikkidane
      Nikkidane

      Vary interesting. I lived in L.A. in the 90s so most of those places were long gone but I did grow up in the 70s in North Florida. Our MCC was firebombed in 1985. I went to University of Florida in the early 70s and there was nothing for gays. It was as though gay people didn’t even exist. It’s fascinating and rather sad to see those days when being LGBT was such a clandestine experience. Living through the Gay Liberation Age in the 70s, AIDS in the 80s, and now seeing DADT overturned and Gay Marriage being legalized has been amazing. I think of all the gay men who died of AIDS, many of which probably frequented those bars. So sad. To think of how things have changed in 40 years is really unbelievable.
      As a Trans woman who evolved out of the Gay Community, I remain optimistic that things will continue to improve. I often think that I was born 50 years too early. Now I think I was born at exactly the most amazing time in history for LGBT people.

      May 11, 2013 at 7:59 pm · @ReplyReply to this comment ·
    • Roger Rabbit
      Roger Rabbit

      Hey guys! What about the Probe!! Awesome club!!! Tons of stars performed there. Now it’s an architectural firm but they’ve left the Crystal Ball in the alcove entrance.

      May 12, 2013 at 11:47 pm · @ReplyReply to this comment ·
    • macmantoo
      macmantoo

      @Nikkidane:I grew up in the 50′s & 60′s and didn’t know one single gay. Did play around a little with my stepbrother and some of his friends. The kids today, although bullied too much, have it easy compared to those of us born back then. The internet had shown the world that gays are not a small group of strange people. I truly believe that the internet is what has made us a driving force on the road to equality. I never thought that I would live to see the day that I could marry the guy I love. It’s not there yet in my state, but I feel it will come before my time on earth ends.

      May 13, 2013 at 12:34 pm · @ReplyReply to this comment ·
    • NormdePlume
      NormdePlume

      No one remembers Greg’s Blue Dot on Highland? THAT was a fun place!

      May 13, 2013 at 1:00 pm · @ReplyReply to this comment ·
    • chuck
      chuck

      I’m the same age as Mr Groovy Guy! How time flies. What ever happened to Basic Plumbing? I preferred it to any bar.

      May 13, 2013 at 5:45 pm · @ReplyReply to this comment ·
    • Hans
      Hans

      Wow, does this bring back memories. My favorite bars around 1970 were The Black Pipe on S. La Cienega, Keith’s in the Valley, The Friendship in Santa Monica Canyon, and my favorite favorite — The Klondike on La Brea. After the bars closed lots of us descended on Arthur J’s on Highland. I still have my 1972 Bob Damron guide with dozens and dozens of LA gay listings.

      May 13, 2013 at 6:23 pm · @ReplyReply to this comment ·
    • macmantoo
      macmantoo

      @Hans: I forgot about Keith’s and the Klondike. And of course Arthur J’s on Highland. Before I was old enough to drink I used to go a bar on Ivar at Franklin. I lived across the street in an apartment building. On my 21st birthday the group bought me 21 drinks boy was I smashed. Those were the days. We used to act butch when the MetoCops would come in.

      May 13, 2013 at 7:23 pm · @ReplyReply to this comment ·
    • nacinla
      nacinla

      Good list. And yes, would have been fun to have included Basic Plumbing, which was also on Fairfax. The booth with the plexiglass walls was a favorite. Probe and Greg’s Blue Dot were legendary, and are sorely missed. To correct one comment here: The bathhouse 8709 was at 8709 West Third at about Hamel, on the upstairs level. It was a common occurrence to see a long line of guys winding down the entrance stairs and onto the street in front of the coffee shop on street level on Saturday nights and Sunday mornings. It was a pretty incredible place, with its maze that was walled with mirrors. A favorite memory: an Adonis standing against a wall under a pin-spot light, towel in front of his crotch. He didn’t move the entire evening. Wouldn’t trade those experiences for any app!

      May 14, 2013 at 12:47 am · @ReplyReply to this comment ·
    • nacinla
      nacinla

      Oh, one other thing: Yes, discrimination based on looks did exist. A friend from Houston and I went to a sex club one night and they made him take off his shirt to make sure he was in shape. It was either that club or another that had a very narrow passage-way that you had to turn sideways to enter, and if you didn’t fit, you didn’t get in. I was too young to experience the ageism then, but now, being much older, I have to think it was brutal.

      May 14, 2013 at 12:57 am · @ReplyReply to this comment ·
    • Billysees
      Billysees

      I think it was 1969 or 1970 and I was working at my company’s west coast division in San Fernando Valley for about 6 months.

      I was not out at that time. I was 25 years old then. I was oh so Gay curious about everything.
      I also remember that I always prayed that I wouldn’t crash into the back of another car as I just loved looking at all of the most beautiful guys that seemed to be all over the place.

      I went out driving one night and wound up driving by and then went into a Gay bar that was on a side street that was off of and near Hollywood Boulevard.

      It was called “The Sewers of Paris”. I remember the spiral staircase it had that went up and also down from the street level. I went in and down to the lower level, looked around and then left.

      I don’t know why I didn’t stay longer and at least have a drink or two.

      I must have been very nervous or something.

      I’ve never forgotten the experience or that funny name, The Sewers of Paris, …..lol…lol….

      May 14, 2013 at 6:29 am · @ReplyReply to this comment ·
    • Billysees
      Billysees

      Holy mackerel, I just finished looking through the vintage ads and there it was…Number 7……The Sewers of Paris.

      Unreal…unbelievable……flipped out……..lol……..lol……

      May 14, 2013 at 7:01 am · @ReplyReply to this comment ·
    • jockjack5
      jockjack5

      Fascinating article! Reminded me of my adventures in Pittsburgh in the mid 1970′s on Liberty Ave… there was a place called Cinema Follies that was a very hot place for gay boys… I too used Google Street and tried to locate it recently, but the building is long gone… anyway… I would have loved LA back then!!

      May 14, 2013 at 9:09 am · @ReplyReply to this comment ·
    • will53
      will53

      @Vegas Tearoom:
      2926 main street santa monica, ca 90405

      May 14, 2013 at 10:59 am · @ReplyReply to this comment ·
    • mcanto
      mcanto

      The Friendship was a great place after a day on Will Rogers State Beach, otherwise know as screech beach. Before the beach, we all went to Patrick’s Roadhouse for breakfast which was right down the street on PCH.

      May 14, 2013 at 12:23 pm · @ReplyReply to this comment ·
    • mujerado
      mujerado

      Next door to Goliath’s, and outliving it, was a piano bar named David’s. For awhile a local celebrity, “The” Reese Allen, held court at the piano, playing everything from the American Songbook to Broadway and Hollywood. Fond memories!

      May 14, 2013 at 7:17 pm · @ReplyReply to this comment ·
    • Rdhowell71
      Rdhowell71

      I was born in 71 so I wasn’t part of any bar scene back in those days. I live in Warner Robins, GA and the city north of me Macon had several gay bars that are long gone. I have a friend who is a bit older and I love to hear him talk about the bars in the area back in the 70′s and 80′s. I have been in the area for over 20 years and we had a bar that had the name The Cherry Pub (located on Cherry Street) and then after a while changed to Synergy. Sadly it closed and we lost a great place for LGBT people to hang out. I loved to watch all the drag shows that took place. Some of the drag queens from Synergy are still around and performing. Tangerine, Deonna Sage, Mercury and Ravion Star are some of the first drag queens I saw when I started going to Synergy. We even got drag queens from Atlanta from time to time. One of my favorites from Atlanta by far is Charlie Brown. I even the honor of being singled out from the crowd and it was a riot and a pleasure to meet her.

      May 15, 2013 at 2:22 am · @ReplyReply to this comment ·
    • Billysees
      Billysees

      Even though I live in Baltimore Maryland, I enjoy reading all the nostalgia here about the bar scene in LA and other places around the US.

      http://baltimore.gaycities.com/bars/page/1/

      It must be mentioned that the ” BAR OWNERS ” are the real ” UNSUNG HEROES ” of the Gay community.

      It may not be realized by all how important these ” business men and woman ” and their wonderful establishments are for all of us in the LGBT community.

      Great places to hang out…
      Great music…
      Great dance floors to dance the night away…
      Great sound systems…
      Great restaurants to eat really well prepared food…
      Neat drag shows…
      Some had dark rooms to go into…
      Pool tables…
      Video games…
      Outdoor balcony to relax and get away from all the loud music and cigarette smoke….
      Great places to meet and make friends and hook up…
      Great places to be around like minded people…that oneness feeling is amazing…

      To me, the worse thing about getting older with poorer health is that I can’t enjoy those wonderful places anymore.

      May 15, 2013 at 7:06 am · @ReplyReply to this comment ·
    • NickC
      NickC

      I was looking at endless reels of microfilm (of one of the local papers from about 30 years ago) when I was in grad school a few years ago. Just when I thought my eyes couldn’t take any more tiny print, a small ad caught my attention. An advertisement for a gay porno theater. I live in Cleveland, and I can’t imagine a time when any gay movie house would openly advertise in the stodgy paper of my stodgy city. How times have changed. We are used to thinking that things are so “open” and “accepting” today compared to the past. To a point, things are better today, but the anonymity of the big cities of the recent past provided a safe space that is disappearing today. I am just old enough to remember busy bathhouses, sex clubs, and cruising. Not saying that it was a golden age, but definitely the atmosphere, despite gay marriage and changing attitudes, was better in some respects back then.

      May 29, 2013 at 11:59 pm · @ReplyReply to this comment ·

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