We know which companies to hate, but which ones do we actually love? Answer: anything with a screen or a toasted baguette.
Nearly half of the best-perceived brands by the LGBT community are technology or entertainment-related, according to brand intelligence service YouGov BrandIndex. YouTube, Netflix and Amazon top this year’s list, though Apple has seemingly fallen out of our gay favor.
The rankings are based on a company’s “buzz score,” determined by asking respondents, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Conducting thousands of interviews daily through its database of 2.5 million people, the results were filtered for respondents who identified themselves as lesbian, gay, bisexual or transgender.
YouTube replaces the Android operating system as the best-perceived brand, though Android (#15) still (narrowly) beat out the iPhone (#16). Meanwhile, it looks like everyone loves a $5 footlong at the end of the day with Subway riding its way to the #6 spot. The top 20 best-perceived brands by LGBT consumers are:
iPad, Disneyland/Disney World, Apple, Advil, LG, Starbucks, Comedy Central, iPod, and Skype all fell out of the top 20 this year, while Capital One made the largest gains in perception, with a 21.3-point bump in its buzz score. Alec Baldwin’s still got it.
So, LGBT consumer, do you think this list is fairly representative? We’ve never stepped into a Panera Bread but when the zombie apocalypse hits we’re holing up in Tarzhay — in the entertainment and electronics department. Even at the end of days, we’re not missing Drag Race.