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POLL: YouTube, Netflix Top List Of Most Popular LGBT Brands

youtube-gay-2We know which companies to hate, but which ones do we actually love? Answer: anything with a screen or a toasted baguette.

Nearly half of the best-perceived brands by the LGBT community are technology or entertainment-related, according to brand intelligence service YouGov BrandIndex. YouTube, Netflix and Amazon top this year’s list, though Apple has seemingly fallen out of our gay favor.

The rankings are based on a company’s “buzz score,” determined by asking respondents, “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” Conducting thousands of interviews daily through its database of 2.5 million people, the results were filtered for respondents who identified themselves as lesbian, gay, bisexual or transgender.

YouTube replaces the Android operating system as the best-perceived brand, though Android (#15) still (narrowly) beat out the iPhone (#16). Meanwhile, it looks like everyone loves a $5 footlong at the end of the day with Subway riding its way to the #6 spot. The top 20 best-perceived brands by LGBT consumers are:

Top 20 LGBT

iPad, Disneyland/Disney World, Apple, Advil, LG, Starbucks, Comedy Central, iPod, and Skype all fell out of the top 20 this year, while Capital One made the largest gains in perception, with a 21.3-point bump in its buzz score. Alec Baldwin’s still got it.

So, LGBT consumer, do you think this list is fairly representative? We’ve never stepped into a Panera Bread but when the zombie apocalypse hits we’re holing  up in Tarzhay — in the entertainment and electronics department. Even at the end of days, we’re not missing Drag Race.

By:           Les Fabian Brathwaite
On:           Jun 18, 2013
Tagged: , , , , , , , , , , ,

  • 1 Comment
    • irishdaddy
      irishdaddy

      Target….really…REALLY…ummm…need to do your homework boys and girls…you are never EVER to shop there again.

      FYI…they supported Michelle Bachman and her kind with mega donations…

      And I am not making this up…

      they speak with “forked tongue”

      Jun 18, 2013 at 4:41 pm · @ReplyReply to this comment ·

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