Niche marketing can be dicey business. Often times overzealous advertisers simply stick a rainbow flag on something and expect it to fly with the gays. Othertimes, as in this BMW advert, they hit the nail on the head. Boi From Troy spotted this genius ad in West Hollywood (where else) and we thought we'd pass it along to you.

Also, for you autophiles, NY Times has an article about gay cars today in which journo Alex Williams takes a closer look at such marketing tactics, such as Subaru's "It's not a choice. It's the way we're built". Clever, yes, but we still prefer the BMW ad. Now, if only we could afford one...