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Colophon

David Hauslaib
Editorial Director
David Hauslaib | Email

Andrew Belonsky
Editor
Andrew Belonsky | Email

Jossip
Publisher
Jossip Initiatives

— Wed, Apr 18, 2007 —
Swedes May Know Vodka, Don't Know Jack About Gay Men
Svedka sweating as attempt to court gay dollar railroaded by fembots

svedkaad.jpg
Copyranter is one of our favorite cynic straights on the 'Net, but he outdid himself this morning when he alerted us to the ad you see at left. We'd tear it apart ourselves, but after reading his assessment, there was really nothing left to say except...BAHAHAHAHAHA!

It does make you wonder how much time, effort, research, design work and money—especially money—went into this project. Hundreds of thousands? Millions? (That's before the unforeseen additional expense of now having to hire a PR company to salvage something out of this whole mess.)

Za vashe zdorovye!

Tagged: Advertising

Comments


No. 1
nystudman says:

I'm having a lot of trouble wrapping my arms around this. Why do you or Copyranter find this any worse than any other ad copy? It seems inoffensive and mildly amusing at best, hardly exceptionable. Anyone??

April 18, 2007 12:00 PM
No. 2
john says:

All gay men of a certain age love the Bionic Man (esp that episode with Big Foot and Lee Majors naked on a table - 'cept for his towell) and the Bionic Woman. Why wouldn't you want to be a Fembot so you could work over the Bionic Man's dinger with your computerized imitation vagina!

April 18, 2007 1:51 PM
No. 3
copyranter says:

I don't think it's overly offensive. I just think it's particularly lazy-ass writing.

April 18, 2007 1:55 PM
No. 4
Dawster says:

i don't see what the big deal is... if you are a gay man trapped in a fembot's body, then this is something for you (and we all know several like that). if you are not... then move on.

how is that offensive?

It’s selective…

(maybe they also needed one with Grizzly Adams who is a 'real man' trapped in a wild bear's body or something to balance it out.....)

April 18, 2007 3:13 PM
No. 5
el polacko says:

so.. the lady robot wishes she was a gay man or "is" a gay man because she drinks vodka or gay men are fake women who feel trapped so they need a good stiff.. drink ?? does not compute... does.. not.. compphhzzztt !!

April 18, 2007 4:51 PM
No. 6
Paul Raposo says:

"Danger Will Robinson! DANGER!"

Dumb ad and an even dumber attampt at categorizing gay men.

April 18, 2007 7:44 PM

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