When Alan Cumming began the marketing campaign last year for his new self-titled fragrance, "Cumming," many people thought it was a joke--a play on the double entendre based on the, shall we say, naughty explicitness of what his name suggests.

But we continue to be only more baffled by the legitimacy of the fragrance, which is now sold in Sephora beauty supply stores nationwide. The advertising campaigns feature Cumming himself, doused in eye-liner and playfully rolling around on a bed of white sheets, seductively touching himself. And while he is a brilliant actor, it's not the same effect as the standard fragrance campains of days gone by, with Marcus Shenkenberg and Christy Turlington glistening with moisture. Is he acting out some sort of fantasy? Good for him, if he is.

Friends of the Queerty staff say they have sampled the Cumming fragrance, and it actually smells rather nice...no word on whether or not anyone has actually purchased it.

To watch the commercial, click here: cummingthefragrance.com

Previously: Interview with Alan Cumming on Queerty