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Colophon

David Hauslaib
Editorial Director
David Hauslaib | Email

Andrew Belonsky
Editor
Andrew Belonsky | Email

Jossip
Publisher
Jossip Initiatives

— Tue, May 8, 2007 —
There's Only One Word To Describe This Picture
And It Ain't "Classy"

joebillboard.jpg
All-female law firm Fetman, Garland & Associates, Ltd. certainly got their money's worth when they created this billboard. The Chicago-area firm has caused quite a fuss with their tacky display of traditional marriage's conventional crumbling.

Parnter Corri Fetman explains her firm's advertising aesthetic:

Law firm advertising is boring…Everything's always the same. It's lawyers in libraries with a suit on and the law books behind them. They don't say anything. What, I should hire you because you have a law degree? C'mon. So we wanted to try something different.
They planned on depicting a tank of piranhas picked apart a penis, but they didn't think it had the same oomph as this pair of male and female knockers.

'Life's Short. Get a Divorce.' -- Chicago Billboard Turns Heads [ABC via Joe.My.God]

Comments


No. 1
Ash says:

Brilliant. I love it.

May 8, 2007 2:03 PM
No. 2
el polacko says:

pretty funny .. and can appeal to all persuasions... love it.

May 8, 2007 6:54 PM
No. 3
nystudman says:

All ads for everything, from mortuaries to baby food, should include a sculpted male torso. Bravo to the law firm!

May 8, 2007 7:31 PM

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