



There's no denying the rise of gay media. Ever since The Advocate first enveloped the nation in its newsie blanket of gay love, local weeklies, notable monthlies and those damned sites have helped fill a necessary voice. They're all well and good, but ain't nothing compares to the success of Viacom-backed television station, Logo.
Since its debut in 2005, the station's grown exponentially, broadcasting faggotry of all varieties to over 25 million homes. It's certainly a force to be reckoned with, a fact Fortune Magazine's Marc Gunther makes in a recent article on the expansion of gay media. While there's still room to grow, Gunther highlights the station's most vital value: "...[T]here's little doubt that for the viewers and for the people working at Logo, most of whom are gay or lesbian, this is more than another cable TV channel. It's a cause."
Of course, it wouldn't be a media-related story without a quote from everyone's favorite queer media watchdogs, GLAAD. Entertainment media director Damon Romine says, "Logo has really become like a campfire that GLBT people are gravitating towards..." It sure is, Romine, it sure is. Then we all snuggle in a rainbow tent and rehash horror stories from our youth and talk about how they'd be good on Logo, but great on network television.
Is it possible that Logo is so popular because it's so crappy?
I agree; Logo is generally very crappy. It's just not the programming that I would like to see, although I keep hoping that it will get better. Then I see great gay-themed programming on Cold Case (episode "Forever Blue"), and I wonder what's taking them so long.
Thanks for mentioning my story. I haven't watched enough Logo to judge the quality of the programming, but I do think it represents a step forward for equality--particularly for people outside of the big cities, it's important, I think. You may be interested to know that Fortune's running a bunch of stories on GLBT/business issues including a long one in the magazine. Links are at my website, www.marcgunther.com