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Editorial Director
David Hauslaib | Email
Editor
Andrew Belonsky | Email
Publisher
Jossip Initiatives
It's MySpace meets MTV or, rather, MySpace meets your iPod. While blogs like Stereogum and Fluxblog can help introduce you to new music, a new service launching today aims to match your musical preferences with its entire membership roster. Instead of making MySpace friends through a common interest in, say, Beverly Hills 90210 reruns, MOG will put you in touch with the same folks who enjoy T.I. and The Sounds.
Granted, you have to download the service's software to take part, but given MOG's backstory – started by a former MTV marketing exec – we've got a good feeling it's the logical next step to Pandora. Now you just have to figure out who you're going to put in your Top 8: the guy across town who only likes Britney Spears mash-ups or the Aussie who's going to introduce you to The Whitlams.
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This site would be a lot better if it wasn't such a pain in the ass to join. Every time I have to change one bit of information, my email addy is no longer valid to them, nor my screen name. Might want to wait until this thing gets the bugs out before joining...
Actually, you don't even need to download the software. That is just an added bonus for automating the sharing of music that enters your collection.