QueerFeed
Tue, Apr 24

Hundreds of Sacramento-area students rallied to support four students suspended for wearing anti-gay shirts. One participant said: "It's only going to get worse against Christians. We're going to get persecuted more and more. But those who stand to the end: God is going to save them." Um, right...

Sony's banking on Spider Man 3. Literally. Some insiders claim the flick cost $300 million to produce. No doubt, however, it'll make it back. And then some.

The International Gay and Lesbian Human Rights Commission will honor Nepal's Blue Diamond Society for all their hard activist work. Unfortunately, they will not be honored with actual blue diamonds.

Thu, Apr 12

We've never quite understood Kate Moss and Pete Doherty's relationship. Now we do. And they're kind of cute. Still total nutters, but cute...

The fuzz may have been investigating theft at Atlanta's airport, but they found a bunch of horny gay men, instead. Now they're looking for more.

Regional lawyers have ruled that Latvia's City Council acted unjustly in barring last year's gay pride parade. Hoorah!

Wed, Apr 11

Maryland's House has passed a bill requiring health insurance companies to extend benefits to same-sex partners and children. The bill now needs to be signed by the governor to become a law. (We totally just had a School House Rock flashback.)

GLAAD's celebrating the tenth anniversary of Ellen Degeneres' coming out with a month full of flag-waving faggotry.

Sri Lanka may forbid homosexuality, but that's not stopping gay activists from planning a pride event. Trouble is, they don't have any money. Do you?

In an effort to make a more single friendly album, Madonna has joined forces with Justin Timberlake and uber-producer Timbaland. If they can't help her sales, no one can...

Tue, Apr 10

The House Judiciary Committee isn't fucking around with Attorney General Alberto Gonzales. They've just issued a subpoena for more documents regarding the allegedly illegal firing of federal prosecutors. Nail him to the wall, kids!

New York has agreed to extend benefits to employee's same-sex partners. About fucking time, no?

Mario Vasquez still claims he's not gay. But, of course, the interview took place before that whole sexual harassment lawsuit, so who knows...

Don Imus may have called them "nappy-headed hos", but the Rutgers Women's basketball team has agreed to have a little sit-down. We hope they give it to him good.

Mon, Apr 9

Robbie Williams may have ditched Take That! to embrace his bad boy image, but some are saying the recently rehabbed singer's mulling a musical reunion. Um, is that supposed to be a career booster or a death rattle?

21-year old Akino George has been sentenced to eight years in prison for his role in the beating of gay singer, Kevin Aviance. Like his violent cohorts, George copped a plea. Smart fucker...

RSS

Colophon

David Hauslaib
Editorial Director
David Hauslaib | Email

Andrew Belonsky
Editor
Andrew Belonsky | Email

Jossip
Publisher
Jossip Initiatives

Pace Salsa
Wed, Jul 5, 2006

Copy/Paste this code to post on your blog!

Just last week you found us relaying the current status of the advertising industry's treatment of the gay community: For just about every step forward in representing the gay community positively (though Carson Kressley's cameos are debatable), there seems to be a step backward. Queerty reader Michael spotted one of those recidivating spots – which we also came across and record for you, above – from Campbell Soup-owned Pace Salsa, and had this to say:

So, have you seen the new commercial for Pace salsa? In brief, there are some cowboys sitting around a porch while a few others are brushing down their horses. You see one setting hair clips and breaking out a blow dryer. The others on the porch then start talking about how that's one of those from New York City (that old line, again?) yes, New York City. Flash back to the NY Cowboy as he's dying and setting his horse's mane. But then, THEN, they end with "that just ain't right."

DID BROKEBACK TEACH THEM NOTHING?!

I hope my tongue in cheek is coming through, but to be honest, this was about as offensive as the "silly little fairy" commercial. The implicit message is that this guy is gay, and gay is bad. Oh, and eat our salsa.

Looking to voice your displeasure with the ad? You can contact Pace here.

Contact Pace Foods [Official Site]
Related: Gay Advertising: One Step Forward, One Step Back

Welcome to Queerty. The gay blog.

Email your editors!
holla@queerty.com

Recently Commented

Warning: include(/home/queerty/public_html/commented.php) [function.include]: failed to open stream: No such file or directory in /home/queerty/public_html/assets/v4sidebar_footer.php on line 62

Warning: include() [function.include]: Failed opening '/home/queerty/public_html/commented.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/queerty/public_html/assets/v4sidebar_footer.php on line 62

Promotion

Advertise on Queerty

Site Map