Smarmy headlines aside, we actually think it's pretty cool that today Philadelphia's Mayor John F. Street unveiled not one...not two...not three or even thirty-three but thirty-six of the city's street signs redone to incorporate a rainbow-flag design that in no uncertain terms lets the area's pedestrians and drivers know they're in gay country!

It just goes to show you the real power of the gay dollar—and lest you think we're being snarky, know that the official press release we were sent used the phrase "rainbow-branded
street signs." (Our emphasis, their wording.)