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← Airport Intercom Hates Gay People, Loves Bible | Home | House Passes Hate Crime Legislation! →
— Thu, May 3, 2007 —
Racism At Its Coldest
Commercials Prove Black Stereotypes Love Ice Cream


Alright, these commercials don't fall under the realm of queer as in gay, but they sure are queer as in, "Holy fuck, how queer is it that 60s-era French ice cream ad execs used racial clichés to sell their products?"

Above you see a 1960 Heudebert Ice Cream commercial. After the jump, you'll find a 1962 advert from main competitor, Miko. We're not sure which one we prefer. Sure, they're both horribly racist, but definitely have kitch value. We're leaning toward Miko's - gotta love an innocent white victim in go-go boots. And, of course, her black co-star's "our spirits are broken" "African" dance.

Tagged: Advertising, France, Racism

(5 Comments) Comment Email Permalink

Comments


→ No. 1
mit186 says:

I seem to remember several cartoons here that included "head-hunter/cannibal" scenes ... I think this was a common stereotype during the 1970's... wonder what we'll look back on and laugh about twenty years from now.

May 3, 2007 2:40 PM
→ No. 2
alan brickman says:

WHAT ABOUT ALL THE STRAIGHT CLICHES YOU PROMOTE?......AREN'T THEY RACIST TOO??.......

May 3, 2007 11:35 PM
→ No. 3
alan brickman says:

WHAT ABOUT ALL THE STRAIGHT CLICHES YOU PROMOTE?......AREN'T THEY RACIST TOO??.......

May 3, 2007 11:35 PM
→ No. 4
alan brickman says:

WHAT ABOUT ALL THE STRAIGHT CLICHES YOU PROMOTE?......AREN'T THEY RACIST TOO??.......

May 3, 2007 11:35 PM
→ No. 5
ACTIIPDX says:

I didn't think sexual orientation was a "race" of people, but what do I know...

May 5, 2007 1:00 PM

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