You've known this for years: You've got more cash to spend than your average straight friend. We know it too: The demographics we collect on Queerty reveal you're higher earners, better educated, and bigger spenders than the average American. And it wouldn't shock you to know that we use all that information when going after advertisers.

And the dominance of gay consumers on the marketplace is only going to continue. And grow.

Financially speaking, the market has surpassed the mainstream. According to a study released in January, the buying power of gays and lesbians in the U.S. will reach $660 billion by the end of this year. By 2011, the study projects, that number will climb to $835 billion. And demographically, gays are more likely to spend more on luxuries and travel, because so many fall into that sought-after group marketers call "dinks" -- dual income, no kids.

So rejoice, brethren. While most states may not allow you to marry or share health benefits, the hand that really moves this country – capitalism – is eagerly courting you.

Same-sex ads swim into mainstream [Variety]