She won’t be relying on a broadcast network for her big television return: Rosie O’Donnell will next year launch a new daytime talk show on Oprah’s new network OWN, the pair announced today. That channel is costing an estimated $100 million just to launch, and I can’t imagine Rosie comes cheap. But! If OWN sticks around, I think it’s the best fit for Rosie given the current TV landscape.
Rosie is also the show’s producer (duh) and was shopped to OWN by “by longtime Warner Bros. syndication veterans Dick Robertson and Scott Carlin, now of SantaBu LLC Inc.,” reports TV News Check “The show will be a daytime one-hour daily show based in New York. OWN said ‘fans can anticipate a fun, uplifting show with Ms. O’Donnell’s playful and energetic style.'” What’s this mean for Rosie’s new-ish relationship with Tracy Kachtick-Anders, who is based in Texas?
While Rosie’s show was on the air from 1996 to 2002, she and Oprah weren’t necessarily competing for the same viewers, but you know how these things are; they’re always competitive in terms of bookings, ratings, and revenue. Now if Rosie welcomes Tom Cruise as her first guest, all will be right in the world.