Schweppes Ad With Swishy “Savages” Seemingly Unaware Of Its Own Racism, Homophobia
In Schweppe’s painfully self-aware ad, two savages—who look like they’re in blackface and only utter “Mooga Booga”—poison a white adventurer and take his drink. Cut to a studio where two black men dressed like savages reveal that they’re actually (twist!) refined, articulate vocal actors, one of whom walks with a swish. Family Guy-style racism and homophobia sure do make us thirsty!
Via Copyranter
I don’t think that was homophobic at all. The actor was portraying a snobby, upperclass person. He wasn’t swishing so much as walking like he was better than everyone else. I can’t believe that the article writer missed that. It involves very basic comprehension skills.
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Well imagine if this was a couple of Middle Easterners, and instead of boarding a plane with explosives taped to their chests, it was a case of ice cold Miller! Get it!
Black men in the media are constantly portrayed as violent, uncivilized subhumans, and this ad perpetuates the notion that if you don’t fall into the archetypal black male, then you must be some uppity pansy. However the greater problem that is revealed with ads such as this is that they get created because of the lack of minority representation in the boardrooms and in the creative process as a whole.
Persistent negative images of any ethnic, racial, etc. group are damaging. To think this isn’t negative to the black community is either willfully ignorant, or unknowingly contentious.
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How is this “homophobic”? They don’t even reference sexuality. If anything, Daniel, it’s homophobic to automatically interpret the “swishyness” as gay.
I’m not black, so I don’t feel entitled to speak about any sort of racism, but nothing in this commercial should even begin to offend gay people IMO.
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There is nothing homophobic nor racist about this commercial. The one who is racist is this writer Daniel Villarreal. Reminds me of the people who come on here and cannot wait to use the N-word where there is a story involving “one” Black person who said something stupid,all in the name of an so-called analogy. This writer could not wait to throw out words like, blackface, Mooga Booga,and Savages. To try to stir up conflict. Having resentment towards Blacks is not gonna make you feel better about yourself Daniel.
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Schweppes sounds like a brand of baby wipe.