RuPaul‘s Drag Race winner Sharon Needles sinks her teeth into PETA’s Halloween-themed campaign, asking “If gnawing on flesh turns your stomach, why not go veg?”
“We’re thrilled to have Sharon Needles represent PETA this Halloween and hope that her quirky sense of humor may change a few minds about the sanity, or shall I say, insanity, of eating meat,” PETA president Dan Mathews said in a statement.
Sharon’s zombie photos will be displayed on billboards throughout Manhattan, LA, and her hometown of Pittsburgh, posted on prominent Halloween websites, and distributed on leaflets at haunted houses across the US.
“I think it brings a campy, disturbing, and grotesque realization to the fact that that’s how animals are being treated, especially in commercial farming,” cackled Needles, a vegetarian who grew up on a pig farm. “If people all over the world knew exactly how their dinner got on their plate, it would look really similar to the way I look right now. I look like a B horror movie.”
A limited edition campaign poster is available at Sharon Needles’ official store, with a portion of the proceeds donated to PETA. Needles will launch the media campaign, which includes TV public service announcements, on October 23 in – appropriately – New York’s Meatpacking District.