Comments on: Should Mars Market Its New Females-Only Candy Bar to Gay Dudes?

By: Disgusted

Disgusted — Tue, 19 May 2009 14:36:50 +0000

This stinks of product placement. Shame on Queerty.

These look like dried turds. I hear Cadbury uses turds in production of its products.

By: John Santos

John Santos — Mon, 18 May 2009 20:29:37 +0000

@villager: Ha! I literally laughed out loud when I read that :)

By: sal(the original)

sal(the original) — Mon, 18 May 2009 20:14:22 +0000

@Jason in WV: EXACTLY

By: D-Sun

D-Sun — Mon, 18 May 2009 19:00:58 +0000

So…It’s peanut butter Twix with a pink wrapper?

By: Queerky

Queerky — Mon, 18 May 2009 18:51:16 +0000

I do not buy the 85 calorie gimmick. These kinds of processed chocolate bars are pure artery cloggers, full of trans fat. Gays certainly do not need another health-risk promoted to them. To paraphrase Rhoda from the Mary Tyler Moore Show: I don’t know why I bother eating this, I might as well stuff it directly into my heart.

By: Andrew Triska

Andrew Triska — Mon, 18 May 2009 18:12:21 +0000

This reminds me of the Nestle Yorkie, a candy bar you can get in the U.K. that has the words “It’s not for girls!” in prominent letters on its package. My guess is that women play right into the marketing department’s hands and buy them out of rebellion. I’m not sure that tactic would work with this candy bar. Men won’t buy them because of the pink packaging, and women are probably going to resent being talked down to.

By: Will

Will — Mon, 18 May 2009 17:24:16 +0000

I think Fling has been in Australia for about a year, or at least it’s been advertised for about that long on TV.

Here’s the TV ad, which is sorta cute, and the wrapper appears to be different when shown at the end. http://www.youtube.com/watch?v=tZ6wv5mPNu8

By: Chris

Chris — Mon, 18 May 2009 17:11:50 +0000

It’s not going to sell to anyone because the packaging is totally weak. It looks like a committee thing, or something the agency came up with when the client was coming up in the elevator.

By: bryan

bryan — Mon, 18 May 2009 17:06:23 +0000

BAD IDEA!!!!!!!!
I worked on this campaign. The candy sucks it’s a rip off of twix. The packaging lookls like their should be two tampons inside. This would never sell in the Gay community it looks way to fem. This shit is not selling and they need a new direction I’m sure so since gay men are promiscuous and the andy says fling they go hand and hand. This smells like a bunch of straight dudes sitting around that think they just came up with a great idea. SUCKS.

By: dgz

dgz — Mon, 18 May 2009 16:43:28 +0000

’cause, you know; food is gender-specific. God forbid i ever eat a girly chocolate bar.

By: villager

villager — Mon, 18 May 2009 16:13:32 +0000

“On sale only in California and the web so far”

My guess is…if you’re ordering candy bars from the web, you don’t care whether they’re only 85 calories or not.

By: Chris

Chris — Mon, 18 May 2009 15:33:28 +0000

@MTiffany: “douchenozzle” is my new favorite word.

By: MTiffany

MTiffany — Mon, 18 May 2009 15:14:20 +0000

@Jason in WV: "Who the hell came up with that?" Probably the same brilliant douchenozzle who came up with those ads for Betty Crocker Warm Delights. You know, the ones with those women finger-fucking their owns mouths?

By: Jason in WV

Jason in WV — Mon, 18 May 2009 15:05:00 +0000

Yuck. The whole idea of eating a “chocolate finger” is repulsive. Who the hell came up with that? Oh, wait… straight people.

By: ajax

ajax — Mon, 18 May 2009 15:02:06 +0000

I may be wrong, but M&M Mars is a private, family-held business and I don’t believe M&MM is particularly supportive of the gay community. I doubt the company has a strong employee non-discrimination or diversity program. If I’m correct, I hope they spend lots of dollars advertising on websites like this, and, I hope most lgbt people won’t buy their product.