Showing Cute Guys Swapping Clothes Is Everybody's New Marketing Tactic
 
 

Taking a cue from Adidas, the underwear company Baskit offers up this straight-forward sales pitch to consumers: Showing men stripping down to their briefs — and then swapping them with friends — should make you want to buy our gear. But the real bonus? Not all of their models are the Adonis type, because in this economy, who can afford to be aspirational?

 
 
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Comments (7)

No. 1 · Paul

I love that not all the guys are model types – somehow that makes them even hotter. The asian guy has such a cute smile! And the guy that spins and dances is adorable!

Posted: Jul 14, 2009 at 11:14 am
No. 2 · Darling Nikki

Umm…a little weird. Why would I want to swap underwear with my friends?

Posted: Jul 14, 2009 at 11:20 am
No. 3 · Gary

Sorry, not all of them are model types? Are you kidding? Their average percentage body fat is less than five. I expect that every one of them is a professional model.

Man, you guys have absurdly high standards. What does a model have to look like these days to be counted as a "model-type"?

Posted: Jul 14, 2009 at 12:16 pm
No. 4 · Helga von ornstein

Cute. Keep'um coming Queerty.

Posted: Jul 14, 2009 at 6:01 pm
No. 5 · Michael vdB

All I was thinking is I hope they checked everyone for crabs. lol

Posted: Jul 14, 2009 at 6:06 pm
No. 6 · Aaron

Yah, the fact that their not model types makes it waaaaaaay hotter. Semi-hairy chests make me so horny. Or it is just my crazy 20yr old libido talking.

Posted: Jul 14, 2009 at 9:11 pm
No. 7 · Tom

This is so F_____ HOT!!! I love swapping undies with guys! WOOF!!

Posted: Aug 14, 2009 at 7:07 am
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