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  AD INFINITUM

St. Patty’s Gay: Vintage Guinness Ad Features Same-Sex Couple

WATCH: Since today is St. Patrick’s Day, it only seems appropriate to revisit one of our favorite inclusive ads from yesteryear. In this spot for Guinness, a sloppy hunk is tended to by his patient mate. Only in the closing moments do we realize that his partner is another hunk.

“There was a desire by the agency and Guinness to have a certain ambiguity about it,” advertising pro Tony Kaye said about the 1995 spot. “So that when you watch the spot, you said, ‘Well are these guys gay or not?’ These guys are gay—the storytelling, to me, needed him to give the other guy a little peck on the cheek.”

Alas, Guinness got cold feet and the ad never ran on TV.

Source: Commercial Closet via Aksarbent

By:           Dan Avery
On:           Mar 17, 2013
Tagged: , , , , ,

  • 7 Comments
    • ClarkDoug
      ClarkDoug

      Someone should point this out to Guinness, they should run it today!!!

      Mar 17, 2013 at 8:56 pm · @ReplyReply to this comment ·
    • Kieran
      Kieran

      We can’t have stuff like this on TV. It might make some people feel uncomfortable. Or worse, it might make someone turn gay.

      Mar 17, 2013 at 10:06 pm · @ReplyReply to this comment ·
    • Derek Williams
      Derek Williams

      @Kieran: Yeah, it turned me gay.

      Mar 17, 2013 at 10:16 pm · @ReplyReply to this comment ·
    • comus
      comus

      @ClarkDoug: Yes, they should.

      Mar 17, 2013 at 10:28 pm · @ReplyReply to this comment ·
    • MudgeBoy
      MudgeBoy

      @Derek Williams: Me too!

      Mar 18, 2013 at 10:49 am · @ReplyReply to this comment ·
    • Victor_in_PA
      Victor_in_PA

      I like Guinness. I’d like it a whole lot more if they ran this ad.

      Mar 18, 2013 at 4:27 pm · @ReplyReply to this comment ·
    • Daggerman
      Daggerman

      ..OMG..all I can think of is most of the Irish committing suicide
      simultaneously! It’s amusing but won’t work because people are frightened of the
      human race dying out as a result of homosexuality—Oh by the way, I personally and
      literally don’t think that’s a bad thing..

      Mar 19, 2013 at 11:15 am · @ReplyReply to this comment ·

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