A consumer survey conducted by global number-cruncher Nielsen published its findings this week, proving that gays actually do spend more time shopping than their straight peers.
Rest easy knowing your frequent trips to JC Penny last year weren’t made in vain!
The study, which is the first Nielsen Homescan Consumer Panel to identify same-sex households, tracked the spending habits of American families during a 52-week period and found that “same-sex partnered households” were making an average of 16% more shopping trips than heterosexual couples, spending an average of $8,651 each year on packaged goods compared to the $6,898 national average. When grouped into a category of their own, male same-sex households shopped more frequently than female same-sex households, spending nearly 30% more than the average US household.
So where is all this money going?
Nielsen concludes that all shoppers splurge on grocery, mass merchandiser products, and drugs (prescription, of course), but same-sex partners are especially fans of “warehouse club stores, pet stores, online retailers, electronics stores and health food retailers.” Gays seem to be the breadwinners when it comes to liquor, refrigerated meals and oral hygiene products, while their lesbian friends indulge in frozen baked goods, fresh produce, and cottage cheese.
Frozen foods and cottage cheese? We’re just happy it wasn’t poppers and kitty litter!