A new report issued by Nielsen indicates television shows with LGBT characters and issues are big with both audiences and advertisers, garnering 28% of all TV watchers and 22% of ad dollars.
Using GLAADâs 2010-2011 Where We Are On TV study, the audience-analysis organization looked at popular scripted series like Modern Family, Greyâs Anatomy, 90210 and Glee, as well as reality shows like Big Brother 12 and Dancing with the Stars.
The report specified:
*Teen and twentysomething viewers in particular dedicated over a third of their primetime scripted TV viewing to series depicting at least one regular or recurring LGBT character.
*Females 50 and older were attracted to realities featuring LGBT cast members, hosts, judges and/or competitors.
*In the 24-49 age bracket, those most likely to watch gay-inclusive shows are college-educated white females, small white-collar households and families with three or fewer members
*Not so surprising, LGBT-inclusive shows were more popular with East Coast and West Coast viewers than Midwesterners, even among 18-24-year-olds.
*The advertisers to devote the biggest chuck of their ad money to gay-friendly shows were movie studios (28.3%)Â and department stores (27.6%), followed by telephone, credit-card and tech companies.
Â
Source: Nielsen
How about we take this to the next level?
Our newsletter is like a refreshing cocktail (or mocktail) of LGBTQ+ entertainment and pop culture, served up with a side of eye-candy.
Cam
And if they Watch Modern Family they will learn all of our secrets, like, we don’t enjoy kissing but hug a lot. đ