A new ad campaign is hitting New York City, and it's not the one where Gay.com takes over phone booths and bus stops. This campaign, "Silence = Meth," is the latest effort to bring attention to deadly crystal meth use in the gay community. Yesterday morning, NY1 explored the new awareness effort (a take on the 1980s' "Silence = Death" campaign) as part of of a series of programming devoted to gay pride. Even more fitting – given meth users' proclivity for anonymous, bareback sex – as we usher in the 25th anniversary of HIV/AIDS. Now, is anyone going to give a shit?