Is there a more constructive way to spend your lunch hour than watching an underwear ad campaign in progress? Absolutely. Does that mean you'll use the hour to accomplish something? Nope. So we bring you, hot on the heels of Armani/Exchange's new campaign, this behind-the-scenes look at Cocksox. Video below.

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It's cold as the dickens here in New York and we imagine you kids need something to warm you up. Hopefully some video and pictures of fuzzy model David Austin modeling his "Cocksox" will do the trick…

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