Does the American Family Association have an overinflated ego? It sounds that way.

The right wing non-profit called off its long-standing boycott against Ford Motors after striking what AFA leader Don Wildmon called "an agreement". The AFA toots its own horn, saying that Ford agreed to stop buying ads in gay rags, donating to pro-gay causes and the like. Ford, however, has a slightly different take.

From Ford Product Communications' Jim Cain"

The AFA has made its decision and is ready to move on. Our principles have not changed. We are committed to treating everyone fairly and with respect, including our dealers, customers and employees. Ford will continue to market its products widely to attract as many customers as possible and make charitable contributions to strengthen communities to the extent business conditions allow. Difficult business conditions in recent years have reduced our overall spending across the board.

Well, whatever, let the AFA think they done good so we don't have to think about Wildmon. He gives us the heebie jeebies.

The American Family Association thinks it's omnipotent. The anti-gay "family" values group takes credit for Ford Motors' shocking 21% sales plunge. In a delightful action alert, the AFA declares itself a winner:

Ford Motor Company sales dropped 21% in September compared to that month's sales a year ago. Ford sales have dropped in 17 of the 19 months since AFA began a boycott of the company. AFA began boycotting Ford in March 2006 when the company reneged on a pledge to stop supporting homosexual organizations and same-sex marriage.

While not totally responsible for the decline in sales, the boycott is having an impact.
…
Ford continues to consider support for the homosexual agenda and same-sex marriage more important than making a profit for the company.

Ford has rebuffed repeated attempts by AFA asking the company to remain neutral in the culture war.

Meanwhile, other, more even-minded analysis points to a lower demand for trucks, one of the company's cornerstones.

(PS: Ford hasn't stayed neutral.)