Times Square ain't want it used to be! One of Ginch Gonch's crotch heavy adverts proved to hot for New York's consumeristic epicenter. GG president Jason Sutherland, however, tells Radar's Josie Swindler it's all "cheeky fun". From the latest issue: "This isn't pornograhic, this is cheeky fun… The men that are having their wieners eaten probably enjoy having their wieners eaten by both sexes." As long as someone's getting fed!

Sutherland may not find the wiener-vert to be pornographic, but some of these other ads got us a bit flustered…

The Ginch Gonch gang went wild during a "tribal" tuned runway show in Toronto.

Take a peek at the goods, after the jump.

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Literally, nice package. We're big fans of Ginch Gonch, and not only because their roster of underthings is the offline alternative to searching for "wreslter bulge" on YouTube. Put simply: They make hot underwear. And their latest offering – the Red Bandana Sport Brief – is no different. Normally we'd call them on their blatant bandwagoning of the Brokeback Mountain theme (because anything cowboy related is now instantly cliche), but they've put a tasteful twist on things with this bandana print. We'll take two .. of the model. And then we're hitting the mechanical bull.

Ginch Gonch Red Bandana Sport Brief [International Jock]