Matthew McConaughey takes the starring role in this new Dolce & Gabanna cologne commercial, fresh territory for the formerly crunchy movie star.

Our sibling Mollygood raises an interesting point about this business arrangement: why did McConaughey - who once claimed not to wear deodorant, let alone colonge - agree to do a festish-esque advert?

Perhaps it's forthcoming offspring. Or, as MG suggests, the inevitable moral decline that comes with fame. We hope the former…

Senator Larry Craig's not the only way denying a little butt action. It seems cyclist Lance Armstrong and actor (?) Matthew Matthew McConaughey have had enough of people thinking they're in gay love.

The New York Daily News reports:

Speculation that the Tour de France champ and the actor might be more than friends started last summer, when they were photographed together (with shirts on and off) shortly after McConaughey split with Penelope Cruz and Armstrong broke up with Sheryl Crow.

Asked in November's Details about the gay rumors, McConaughey deadpans: "We tried it. Wasn't for us."

Armstrong obviously finds the gossip less amusing. "We all have buds, we all take guy trips, but you take something very normal and put it in a magazine and people start talking," he says. "It's like, either you sleep with everything that moves or you're gay."

Oh, please! "Buds"? If that's not code for gay lover, we don't know what is…

Whatever, maybe if you guys had other friends, people wouldn't think you're sucking one another off. Although, it's certainly an easy way to keep your names in the press.

All week long, new best friends Jake Gyllenhaal, Lance Armstrong, and Matthew McConaughey have been spotted in matching spandex. Sure, McConaughey might be hurting his workouts by binge drinking, but riding alongside Jake is a good way for Lance to forget ex-fiance Sheryl Crow is telling all to Vanity Fair. Bending down in front of Jake, meanwhile, is a good way to get our attention. There's more if you're willing to click.

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Good morning, kids, and welcome to your Monday. We hope your Monday is filled with clear blue skies and apple pies to chase away those my-weekend-is-over doldrums. And if you're still in a bad mood, well, here's some pics to cheer you up and get the blood pumping.

Matthew McConaughey's Failure To Launch may not be a critical success, but it is raking in the box office nonetheless: having earned $15.8 million this weekend, people are filling the theaters, perhaps to bask in the glory of McConaughey's various shirtless scenes. Who needs a script when you have shiny tan pecs jiggling in your face?

Although we also appreciate him in artsy black-and-white.

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Barbie has taken a beating recently. Back in 2004 she split from Ken and since then she has watched her status as the top selling fashion doll edged out by the Bratz dolls. You know the Bratz dolls. They are the freaky dolls with the freakishly big heads. They’re basically Amanda Lepore dolls.

Well Barbie has seen the light of day and it appears the separation from Ken is ending. They’re back together. But as our reader Bill realizes, “Oh, dear. Ken and Barbie have reunited. The redesigned Ken is described as ‘Matthew McConaughey meets Orlando Bloom.’ How gay! He wears mesh shirts and cargo pants and has a ‘softer mouth.’ EEEEEEEK!”

Yep, it’s official: Barbie is a beard.

A Makeover of a Romance [NY Times]

In celebration of his being named People Magazines’ "Sexiest Man Alive," we thought we’d treat you all to some shots of Matthew McConaughey getting oral. Courtesy of Just Jared.

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• Anderson Cooper’s is tiny. Ryan Seacrest’s is huge. Their ties, you filthy, dirty minds. Watch it here.

• Madonna released a new song to her fan club members yesterday and not even we can come to its defense. With lyrics like “If I was an animal I’d be a lion” and “If I was a hero I’d be Martin Luther” we can see why it was left off the new album.

• The Queer Eyes are looking for gays to makeover this coming season. Personally, we would not let those queens near our hair, our homes, or our closets. Viewers should be making them over. Just look at their hair!

• This year’s must have coffee table book is, ahem, um, Bottom’s Up. Yes, it’s a bunch of boys baring their butts.

• Bird flu is killing the world’s hottest guys? Not quite, but it sounded like a believable excuse as to why Matthew McConaughey was named People’s “Sexiest Man Alive.”