This ad from the Yes On 8 campaign? You’ve probably seen it at least a half dozen times if you were following California’s marriage equality battle. And while pretty demoralizing, you’ve got to hand it to opponents of same-sex marriage for snagging San Francisco Mayor Gavin Newsom’s words for their own benefit. In fact, someone did hand it to Frank Schubert, the ad’s creator: the American Association of Political Consultants, which awarded Schubert a 2009 Pollie Award for the spot.
Speaking to a mixed crowd, Schubert explained how the Yes on 8 campaign was so successful: “a gift from God: Gavin Newsom.”