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The Homoerotic Heineken Ad That Bursts With … Enthusiasm

[flv:http://brightcove.vo.llnwd.net/d7/unsecured/media/281851582/281851582_19067639001_Jillz-FLV-16×9.flv http://queerty-prodweb.s3.amazonaws.com/wp/docs/2009/04/jillzivdeo.jpg 600 400]

These four model types can sing about loving ladies all they want, but unbeknownst to them Heineken created a terrifically gay Dutch ad for cider brand Jillz. Which sounds like “jizz.” Which is exactly what the clip of the bursting bottles intones. Drink up.

By:           editor editor
On:           Apr 15, 2009
Tagged: , ,
    • Pragmatist

      That’s great. There’s no place anywhere quite like the Netherlands. :-)

      Apr 15, 2009 at 1:27 pm · @ReplyReply to this comment ·
    • hardmannyc

      Reminds me of those great AllWorldsVideos of the Hungarian guys who always danced in a disco before the next shot of a hotel room orgy. BTW, worst lipsynching ever.

      Apr 15, 2009 at 2:11 pm · @ReplyReply to this comment ·
    • Ali

      This is possibly the gayest ad I have ever seen. Love it.

      Apr 15, 2009 at 2:27 pm · @ReplyReply to this comment ·
    • OMG

      I don’t say it often (cause there’s no reason for it), but today, I’m proud to be Dutch… Geweldig!

      Apr 15, 2009 at 2:28 pm · @ReplyReply to this comment ·
    • Lexnyc

      Credit goes to ad agency Pink and Poodles, Amsterdam:


      Apr 15, 2009 at 2:58 pm · @ReplyReply to this comment ·
    • gurlene

      @Ali: Not only did I love it but I think a boycott of every major beer maker/seller in the US should be launched to remind those a-holes of not only gay-buying power but also we would like to see a commerical or two on national TV and not just an ocassional one or two on LOGO, which is a channel STILL not available across the country.

      Hell look at it this way. The christian right would no doubt rally the masses and demand that the “sinners” in their ranks stop buying the beer and of course to counter that we (gays) would buy even more to show them we can make up the slack.

      In a few months, when the beer companies cave in and stop the add they get their regulars back and the profits never really change one way or the other but the publicity alone was worth it.

      The christian right will lose out because their “sinners” could then go back to “listening to the devil” and drink each other under the table at the bars and holiday bashes with money they will no longer be getting.

      Yes folks, we could ALL seem some sort of victory out of a boycott of the beer companies.

      Apr 15, 2009 at 4:14 pm · @ReplyReply to this comment ·
    • sal

      thats cheezy

      Apr 15, 2009 at 5:10 pm · @ReplyReply to this comment ·
    • Tallskin

      Pfff, can I just say that I find this utterly disgusting.

      All that exposed male flesh, all that having a good time.

      I shall have to go and lie down………..

      Apr 15, 2009 at 5:36 pm · @ReplyReply to this comment ·
    • Chip

      The Dutch, once again. And have a look at this:


      Apr 15, 2009 at 5:36 pm · @ReplyReply to this comment ·
    • Chip

      Damn, sorry, you can’t access that. I’ll try to figure out a way–it’s just a great pic. (Japhy, can I send it to you?)

      Apr 15, 2009 at 5:38 pm · @ReplyReply to this comment ·
    • Adam

      wow… that was amazingly cheezy. I loved it.

      Apr 15, 2009 at 7:37 pm · @ReplyReply to this comment ·
    • DavidW

      How bout “Sinners” beer?

      Apr 15, 2009 at 7:55 pm · @ReplyReply to this comment ·
    • Phoenix (Feeling Thristy All Of A Sudden)
      Phoenix (Feeling Thristy All Of A Sudden)

      They stole that from SNL’s Beer Commercial skit.


      Apr 15, 2009 at 10:21 pm · @ReplyReply to this comment ·
    • alan brickman
      alan brickman

      WHERE’S THE GAY AGAIN IN THIS VIDEO??…..just because the guys are taking their shirts off, or singing and dancing doesn’t mean gay…in every other country, this is just considered macho…

      Apr 16, 2009 at 12:14 am · @ReplyReply to this comment ·
    • Pragmatist

      @alan brickman: I don’t think it’s the fact that the guys are singing and dancing per se. I think it’s more the fact that they’re looking each other up and down, and in some cases touching each other, and play around for 90% of the ad without a female present. :-)

      Apr 16, 2009 at 4:43 am · @ReplyReply to this comment ·
    • RM

      @Pragmatist: Also, straight beers don’t ejaculate on their own.

      Apr 16, 2009 at 10:33 am · @ReplyReply to this comment ·
    • Michael


      Apr 16, 2009 at 11:39 am · @ReplyReply to this comment ·

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