The Luxury Gay Hotels That Will Soon Be (Struggling To) Take America’s Reservations

What does it take to make a hotel … gay? Gay owners? Gay district location? Techno-music playing on its homepage? The soon-to-launch G Worldwide brand, a subsidiary of the New York-based Freedom Developments, has at least that last one going for it. Still over a month from launching, G Worldwide promises “beautifully located hotels with uber high-tech facilities” that will “launch in 5 major US locations over the next two years.” Ambitious! First up: New York, Florida, Vegas, and California. “Some of the most innovative, creative people in design, food & beverage, nightlife, events and hospitality have assembled to create this pioneering resort lifestyle concept,” we’re promised. We’re assuming it’s these people whose business plan says there’s a market for gay-specific hotels in an industry that’s seen occupancy rates (and revenue per available room) plummet. But maybe they and The Out NYC know something we don’t.