pitch fail

This Is How Fab.com’s Publicist Is Pitching The Site: Gays Are Stressed!

Oh god, this is awful. I hope investors at Jason Goldberg’s rebranded Fab.com aren’t actually paying for a publicist to pitch the media like this. Except, they are! This pitch came from a real, live publicist! It’s not just that the premise is terrible — “Gays are stressed, so let me tell you how a social network, with all its gizmos and whatsits, can make life less stressful” — but do we really need to create the false concern that the repeal of Don’t Ask Don’t Tell is making San Francosci homosexuals agoraphobic? I’d like to know how many bits I need to pay to make these emails stop coming to my inbox.

With the recent developments of “Don’t Ask and Don’t Tell” being repealed and the discrimination case in a European bed and breakfast involving a single-sex married couple, the gay community is on alert. In fact, there is a lot of anxiety associated with venturing out of gay friendly cities such as San Francisco and New York.

Last week, Jason Goldberg, founder of Fab.com, rebranded and introduced new features to his site, which is a cross between Facebook and Yelp, specifically tailored for gay men. I thought this information would be useful to your readers.

Jason can discuss the pressures that drove him to create the site and what Fab.com has to offer the gay population. I hope to hear from you soon!

You can hope all you want.

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