"An amateur body-builder is suing the Chicago Free Press and a North Side gay bar after the paper ran an ad featuring him clad in leather and chains, allegedly without his consent. Joel Rabb, who works as a personal trainer and a “national level amateur body-builder†claims his photo was used in an advertisement for Bobby Love’s bar, 3729 N. Halsted St., in the paper without his consent, according to a suit filed in Cook County Circuit Court Wednesday. The ad, which pictures a muscular man wearing chains and leather chaps, reads, “Bobby Loves, tallest cock tail on Halsted†scrolled across the man’s face." Oh, please! It could have been worse. The text could have been across his crotch! [Sun-Times]
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Fact is, if he signed a model release form with no stipulation about how the images are to be used, he's tough out of luck. Sometimes models will stipulate a rider that guarantees the image won't be included in specifically gay oriented publications or advertising.
If he didn't though, I'm pretty sure his case will get thrown out.