Forget lip gloss, Jameswinston's drawers be poppin'. The British-based panty company just unveiled its freshest, most colorful line yet: the Retro fit. Jameswinston founder Brian James explains his company's man-pleasing mission:

Jameswinston Co. takes its lead from the shape of classic swimwear to create a modern slant on contemporary men’s underwear. Every consideration of the male undergarment requirement has been taken in developing our signature styling. We appeal not only to the body–conscious man, but to the man who believes his underclothes should look as good as anything else he wears.

And, of course, the man who enjoys showing his underclothes off. You know who you are…

To see Jameswinston's entire collection, click here.