Last year saw the arrival of a whole crop of new underwear brands, but what’s in store for 2013? Check out three international companies that are launching new styles—and sexy marketing campaigns—in the new year!
Though headquartered in L.A., Vanwolff gets its name from Vancouver, where designer Andrew Maxin is from. (“Wolff” is because, well, wolves are sexy and predatory). After a fashion show in Los Angeles last summer, Maxin and partner Mark Waier will officially launch Vanwolff’s debut collection in spring 2013.
This Liverpool-based line made a splash last summer, delivering 100 pairs of trunks to Prince Harry after his naked billiards romp in Vegas. If that weren’t genius enough, the brand then staged an underwear invasion that had hunks from the British Air Force taking to the streets in their skivvies. If the brand keeps marketing themselves the way they are, it’ll only be a matter of time before Prince Harry is modeling the underwear himself.
Currently available in black, white and gray, Urban Active’s stretch boxer briefs are capped with metallic waist that’s just flashy enough to make an impression without going overboard.
With a nod to timeless style and solid masculinity, Vancouver’s Garçon Model exudes sex appeal, both with their underwear and their sensual marketing. The brand currently offers classic cuts in a nylon-and-elastane fabric, with colorful waistbands that boast an awesome wraparound logo. “Our goal is to provide a classic elegance that will make men feel confident,” said Mehdi Mebarki, founder and creative director.