enhanced-buzz-6433-1354129284-3 / Queerty

← Back to the post

War On X-Mas Heats Up As Toy Store Inverts Gender Norms

By: Dan Avery
On: Nov 29, 2012
Tagged: Advertising, Business, Children, Christmas, gender roles, leklust, Sweden, Toys

6 Comments

No. 1 · sivsong
There is something horribly unsettling about that child in the Spiderman costume.

Nov 29, 2012 at 3:29 pm · @Reply ·
No. 2 · Joshua
Ahh, yes, sweden, the country where they try to stop calling boys and girl – he and she, but something non-genderspecific.

Nov 29, 2012 at 4:03 pm · @Reply ·
No. 3 · 2eo
I don’t know about you but that castle in the second picture is awesome. I would own the hell out of it, especially as it appears to be owned by Optimus Prime.

Nov 29, 2012 at 4:34 pm · @Reply ·
No. 4 · 2eo
I wish there was a war on christmas, it just doesn’t fee like a battle anymore. They’ve got Bill O’Reilly and Pat Robinson and then there is me and my atheist friends, none of whom are paedophiles or rapists.

We have no chance.

Nov 29, 2012 at 4:37 pm · @Reply ·
No. 5 · FStratford
@sivsong:

Dude that’s an homage to the spIder man movie where spidery saved the baby in a stroller.

Geez.

Nov 29, 2012 at 9:11 pm · @Reply ·
No. 6 · DarkZephyr
@2eo: Scrooge.

Dec 1, 2012 at 1:03 pm · @Reply ·