WATCH: AIDS/Lifecycle Riders Create Giant Red Ribbon On The Highway

To symbolize a red ribbon winding down the coast of California, it’s become tradition on AIDS/LifeCycle, the annual seven-day, 545-mile bike ride from San Francisco to Los Angeles, to wear red on the fifth day of the event as cyclists pedal their way through small towns in the central part of California. Not surprisingly, many opt for red dresses and colorful costumes — one participant compares it to Burning Man on the open highway.  You think it’s tough pedaling 100 miles in a day?  Try doing it while wearing pumps!

This year the more than 2,700 cyclists and volunteer roadies, who raised a record $14.2 million for the L.A. Gay & Lesbian Center and San Francisco AIDS Foundation, may have also set a record for costume creativity as evidenced by this short video. Read more about the ride here.