Calvin Klein is airing its first Super Bowl commercial this Sunday—and it’s for men’s underwear.
Thank God we’ll have something to watch before the Destiny’s Child reunion at half-time. (Fingers crossed!)
Running at the end of the first quarter, the 30-second spot will introduce Calvin Klein Concept, a new underwear line boasting “360-degree seamless technology.” (Yeah, we don’t know what that means either.) We do know that model Matthew Terry will be featured in a “modern ‘man-versus-machine'” fantasy sequence. Um, yeah.
If you miss it Sunday, the ad will air on CBS and ESPN, and via social media.