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WATCH: Coca-Cola Swaps Out Gay Couple In Commercial For “Reasons To Believe”

coke-loveAs part of its “Reasons to Believe” campaign, Coca-Cola released a feel-good commercial featuring kids belting out a cover of “You Got the Love”, emphasizing Coke’s belief that “there’s more good in the world than bad.” As an alternative to “every display of hatred, ” an adorable gay couple’s wedding demonstrates one of “5000 celebrations of love.”

However, in Ireland’s ad, the adorable gay couple is replaced by an adorable heterosexual couple, namely Aussie newlyweds Jamie and Nikki, whose wedding video went viral earlier this year. According to Jamie and Nikki (who is giving me FACE for days), their wedding is featured in Ireland, France and Denmark, whereas the gay couple is featured in Sweden, Norway and the Netherlands.

Interestingly enough, both Denmark and France recognize same-sex marriage — as do Sweden, Netherlands and Norway — though Ireland only has civil partnerships. Perhaps Coke didn’t want to ruffle any more feathers since its controversial sponsorship of the Sochi Olympics.

Still, over the weekend the soft drink giant published photos of protesters demonstrating against Coca-Cola with signs that read “Olympic sponsors break your silence on LGBTQ+ Russia!”, “Defend LGBTQ+ people in Russia!” and “Demand protection for LGBTQ+ Russians!”:

cokezone2

Check out the gay-inclusive video:

And Ireland’s version:

By:           Les Fabian Brathwaite
On:           Dec 30, 2013
Tagged: , , ,
  • 17 Comments
    • AuntieChrist
      AuntieChrist

      Yes but the couple is bi-racial so I guess that counts for something…Don’t think those duck die nasty folks drink coke with their corn licker…

      Dec 30, 2013 at 10:47 am · @ReplyReply to this comment ·
    • redspyder
      redspyder

      meh. Given that the commercial was pretty shite, I can’t really care who is in it. Jamie & Nikki’s themselves, though, are pretty cringeworthy… anyone talking about how inspiring they are while being in a Coca Cola ad, from their Youtube channel where they have 90+ videos of themselves… there’s a level of narcissism there that seems contradictory to the commercial’s message.

      Then again, so does putting out a commercial designed to quiet negative commentary about your own company’s controversial sponsorship. Critics will be lumped in with the negative, thereby making it seem like they’re part of the problem. If it was a better commercial, I’d be a bit more impressed with their attempts at manipulation.

      Dec 30, 2013 at 11:09 am · @ReplyReply to this comment ·
    • sportyguy1983
      sportyguy1983

      It is called marketing to your base. This is Ireland we are talking about. One of the most Catholic nations around. Coca-Cola is in the business to make a profit. If they think a TV ad will hurt their bottom line, then they will make the necessary changes. Coca-Cola is not in the business of shaping political thought (unless they think it will help their profits).

      Dec 30, 2013 at 11:26 am · @ReplyReply to this comment ·
    • the other Greg
      the other Greg

      Denmark was the first place in the entire world to have same-sex marriage so I’m surprised they are on the “hetero” list.

      Dec 30, 2013 at 11:52 am · @ReplyReply to this comment ·
    • Babibabi
      Babibabi

      Sorry Greg,
      Is was the Netherlands that was the first to have same-sex marriage.

      Dec 30, 2013 at 12:32 pm · @ReplyReply to this comment ·
    • viveutvivas
      viveutvivas

      ..didn’t want to ruffle more feathers since its sponsorship of the homophobic Games, with MORE homophobia? That is ruffling the same feathers once again, if you ask me.

      Dec 30, 2013 at 12:48 pm · @ReplyReply to this comment ·
    • krystalkleer
      krystalkleer

      who drinks COKE anyways?
      http://getoffmydress.blogspot.com/2013/12/wrappn-it-up.html

      Dec 30, 2013 at 1:11 pm · @ReplyReply to this comment ·
    • the other Greg
      the other Greg

      @Babibabi: Wow, I was way off on that one! – don’t know why I misremembered it that way.

      Dec 30, 2013 at 1:31 pm · @ReplyReply to this comment ·
    • Dakotahgeo
      Dakotahgeo

      After watching what Coca-Cola, Pepsi, et al, does to teeth over the years, and McDonald’s Not-So-Healthy Fast Food, I’ve given up both corporations some time ago. Don’t miss ‘em one bit!

      Dec 30, 2013 at 2:38 pm · @ReplyReply to this comment ·
    • AuntieChrist
      AuntieChrist

      @krystalkleer: Here she is again,trying to sell her lame ass blog. shall i state the obvious? Made the mistake of going there. That’s right bitch. It’s on….Just so you know…In a battle of wits with me..? You are completely unarmed. I have the whole of herstory to draw from…

      Dec 30, 2013 at 2:41 pm · @ReplyReply to this comment ·
    • AuntieChrist
      AuntieChrist

      Made the mistake of going there. To her blog…Praise the Goddess Auntie has all the best anti-virus programs. Well not the NSA they have it all but I have nothing to hide.

      Dec 30, 2013 at 2:46 pm · @ReplyReply to this comment ·
    • AuntieChrist
      AuntieChrist

      @Dakotahgeo: You never call. I’m hurt.

      Dec 30, 2013 at 2:55 pm · @ReplyReply to this comment ·
    • jimbryant
      jimbryant

      Coca Cola is playing us. We’re being played like chess pieces. Don’t support Coca Cola.

      Dec 30, 2013 at 7:44 pm · @ReplyReply to this comment ·
    • WallaceWells
      WallaceWells

      @the other Greg: You weren’t totally off. Denmark was indeed the very first country in the world to RECOGNIZE same sex partnerships in the form of registered parrnerships back in 1989.
      As Babibabi correctly pointed out, the Netherlands were the first country to provide full marriage equality, something Denmark didn’t do until 2012 (the conservative – by Danish standards- government argues that registered partnership already provided all the same rights as marriage, including adoption, so it wouldn’t be necessary).

      Dec 30, 2013 at 8:03 pm · @ReplyReply to this comment ·
    • jckfmsincty
      jckfmsincty

      Pepsi is better, anyway.

      Dec 31, 2013 at 1:01 am · @ReplyReply to this comment ·
    • Greg Garavani
      Greg Garavani

      Fuck Coke, I lost respect for them after continued support of the Olympics. Gives me more reasons to look out for my health and keep from drinking that crap.

      Dec 31, 2013 at 6:03 am · @ReplyReply to this comment ·
    • pixx
      pixx

      The adverts just started airing here in Copenhagen (or at least I haven’t seen them before and I watch far too much tv!) and I can confirm that there was a very adorable good looking gay couple featured in it so I guess Nikki was wrong… Sorry!

      Feb 24, 2014 at 6:21 am · @ReplyReply to this comment ·

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